Transform your dashboarding insights into campaign actions today!
Thanks for your interest in a free trial of our interactive marketing dashboards tool. If you still need to sign up then complete our free trial form. After setting your password you should have received an email from 'Orbit' to access the Apteco Orbit™ online platform. Please also check your spam folder for emails from firstname.lastname@example.org and add us to your allowed senders list. You should now be all set to get started with a new visual way of working, just follow the steps below.
Step 1 - View and explore example dashboards
We’ve set up some example dashboards for you to explore. Watch our video to discover how to use an Apteco interactive marketing dashboard for the first time. Learn how easy it is to highlight elements of visualisations and build your own filters and analysis on areas of interest.
Step 2 - Create and share your first dashboard
Learn how to create and share an Apteco interactive dashboard for the first time by watching this video. Create an underlying filter of your customer database to create a key segment, then watch how to build and position a range of visualisation tiles so that your dashboard effectively communicates the information you want it to convey.
Step 3 - Create audience segments for your campaign
Get started by watching our webinar on audience building to get practical tips on how to segment your customer data to define your target audience, and build the perfect list for your next campaign. Discover how easy it can be to navigate your customer data, create and refine rules to determine your target audience, and share a list with colleagues.
Step 4 - Share data stories and dashboard insights
Learn about the collections and dashboards tools available to communicate your data stories successfully. Join our founder and MD James Alty for his second webinar, in which you’ll discover how the collections tool can be used alongside our FastStats data analytics product to collect, review and share insights.
The dataset explained...
The sample marketing database we've made available for your free trial is based on 1.1 million customers of a fictitious holiday company and the 2.1 million holidays they've booked. The data variables available in the system consist of geodemographic attributes of the customer such as postcode and occupation, bookings data including booking date, value and product, and web visits data such as time, duration and original source.
Although this data might not exactly match your business sector, the general structure of customer records with potentially many transactional records is a common one within marketing data. The Apteco Marketing Suite supports much more complex hierarchies, but all the core functions of our software can be demonstrated with this data set. The data has been generated from a random data source, but is otherwise realistic, with most standard data types represented.
Need some more tips - watch our training 'mini' video series
Our training team has put together a series of short 'mini' videos to help you explore the Apteco Orbit online platform. You can also visit our Help Hub for more guidance.