Race Data is a database marketing company. We deliver smart solutions for database analytics, marketing automation and CRM strategy.
Our company gives your marketing team the advantage: driving profitable customer relationships, building measurable loyalty, and increasing revenue per customer. With marketing intelligence expertise developed over 20 years working with some of Canada’s largest companies, Race offers the best solutions for Data Management, Database and Behavioural Analytics, Customer Life Cycle Strategy, Marketing Automation, and One-to-One Communications.
Discoverer/ FastStats applications
Rapid Contest, online contest management system
CR Portal, online corporate portal system
Database modeling and design
Data consolidation, standardisation, merge purge, and address accuracy
Defined segmentation rules and ad hoc analysis
Campaign management and execution
Analytics\ segmentation\ profiling\ reporting\ predictive\descriptive\exploratory modeling
Geographic analysis
Online dashboards and reporting
Search engine optimization and analysis
Website / micro site web hosting
Online event registration system
Profile-based email management and deployment system
Integration with SalesForce.com Foundation for Non-profits
Details upon request
Finance & Insurance
Media & Telecommunications
Retail
Tourism
Not-fot-profit
Without doubt, through implementing the full suite of Apteco marketing tools, Greggs have achieved their objective of getting closer to their rewards customers, revolutionising Gregg's marketing activity.View case study
