Seamless integrations
Connect the CRM systems you already rely on, enrich with deep analytics, and activate audiences wherever they engage.
Connect your entire Martech ecosystem - upstream and downstream
Apteco connects the systems that power your business - from CRM and data warehouses to activation channels and reporting tools - so you can turn customer data into coordinated, measurable action. Apteco acts as the intelligence layer across your Martech stack - unifying data, powering segmentation and automation, and activating audiences wherever your customers engage. Whether you need to ingest complex customer data or push dynamic audiences into paid media platforms, Apteco is built to sit at the centre of your ecosystem.
Upstream integrations
Integrate with leading CRM systems such as Salesforce Sales Cloud and Microsoft Dynamics 365 to synchronise contacts, accounts, transactional data, and lifecycle stages. Connect to cloud and on-premise data sources - including SQL databases, cloud data platforms, secure file transfers and APIs - with automated refresh schedules to centralise and maintain accurate first-party data. And ingest digital interactions from web, mobile, product usage, and offline touchpoints to build a complete, unified view of your customers.
Downstream integrations
Activate audiences across every channel and push dynamic, insight-driven audiences into your chosen platforms to drive engagement and pull engagement metrics back into Apteco for closed-loop reporting. Seamlessly send segmented audiences to your ESP or Apteco email, sync custom audiences and look-alike models directly to ad platforms and integrate with SMS, mobile push and messaging providers to deliver timely, personalised communications - triggered by behaviour and lifecycle events.
Apteco intelligence layer
Integrations don’t just move data - they power smarter marketing decisions. Once your data is unified, Apteco will help you turn your connected data into actionable insight.
Built to work with your existing CRM and marketing tools
Every organisation’s Martech ecosystem is different. Whether you need to connect CRM, data warehouses, advertising platforms, or messaging providers, we’ll help you map the optimal integration strategy. Apteco is designed to integrate flexibly - whether you operate a best-of-breed stack or a consolidated enterprise platform environment. Apteco supports enterprise-grade environments with secure authentication and SSO, flexible APIs, scalable data processing and governance and compliance controls.
Extend the marketing power of your Salesforce CRM
Amplify the value of your CRM investment with Apteco. Enrich your customer records, uncover high-value opportunities, and activate audiences seamlessly - all while keeping Salesforce at the heart of your sales operations.
Smarter data, sharper targeting, stronger performance.
Real business outcomes
Apteco integrations help you achieve faster campaign deployment by eliminating manual processes and disconnected workflows, to move from insight to activation with speed and confidence. Unified, high-quality customer data improves audience accuracy and engagement, and seamless connectivity across platforms strengthens cross-channel coordination, creating more consistent and personalised customer experiences. With performance data flowing back into a single environment, teams gain unified reporting and clearer insight into impact - ultimately driving stronger marketing ROI and measurable business growth.
Beautifully connected marketing.
Build, automate and launch beautiful emails with Apteco’s intuitive drag-and-drop email builder.
Supercharge your marketing with Apteco email.
