Why choose the Apteco Marketing Suite™?
When evaluating marketing tools it is not always easy to compare what is on offer. To make this easier we have summarised 7 points that distinguish the Apteco Marketing Suite™ from other software products on the market.
7 good reasons to choose the Apteco Marketing Suite™:
Everything from one source - data analysis, omni-channel campaign management & automation
The close interaction between analysis ("thinking") and campaign management ("doing") plays an important role when it comes to data-driven marketing. With the Apteco Marketing Suite™ you receive a fully integrated marketing suite.
Usability - marketing software for the marketing user
The Apteco Marketing Suite™ was developed purely for marketing users. Continuous usability studies ensure that the software is intuitive and that marketing users get the functionality they really need.
Rapid deployment - without impact on the existing IT landscape
Your existing databases will only be "mirrored" in the Apteco Marketing Suite™. This allows an implementation within a few days without your existing system landscape being touched.
Big data - fast, powerful analysis on SME prices
The Apteco Marketing Suite™ combines lightning-fast database technology with an intuitive user interface within a SME price range. Dig deep into your data to create highly targeted segments and track customer behaviour, then use this immediately for efficient campaign management and automation.
Always one click away from your customer data - drag and drop to create audiences directly from visualisations
There are many tools that allow you to visualise your data. With the Apteco Marketing Suite™ you can access your customer data immediately. The simple drag and drop interface means that you can select a segment with ease and carry out further analysis, or export the data, without delay.
Continuous improvement - access to new functionality
More than 70 resellers worldwide and their clients contribute to the development of the Apteco Marketing Suite™. With four software releases each year Apteco can quickly implement suggestions so that all users benefit from continual improvements.
Multichannel focus - integration with 7 key channels: email, SMS, social, direct mail, contact centre, CRM, mobile push…
There are more and more touch points through which the customer expects holistic communications. For this reason we integrate constantly with new channels in our marketing suite, so you benefit from a truly closed loop marketing approach.
Looking for more information? Our demos and case studies could inspire you with ideas for using the Apteco Marketing Suite™ in your business. Or perhaps you’re ready to choose a partner? If you have any questions, or just want to chat, please get in touch by phone or email. Our experienced team will offer advice tailored to your challenges.