In the second of our Apteco Datathon series we continue to deep dive into real-life datasets to analyse and interpret the numbers. In this blog we will look at whether stats can determine if our...Read more Written by Chris Roe on Mon 18 Jun 2018
In our new Apteco Datathon series, our data experts deep dive into real-life datasets to analyse and interpret the numbers. In this first case study, we look at data from the UK Civil...Read more Written by Chris Roe on Mon 11 Jun 2018
Is the Apteco Marketing Suite affected by the recent Microsoft ‘Meltdown’ and ‘Spectre’ security updates?
Discover what the new Microsoft security updates mean for the Apteco Marketing Suite.Read more Written by Tim Heron on Tue 17 Apr 2018
Fully utilise the digitalisation of customer relationships by keeping these four topics close to heart.Read more Written by Martin Clark on Wed 21 Feb 2018
Read on as we delve deeper into Apteco’s new on-the-fly aggregation functionality, revealing how it can answer complex questions of conditional probability and more.Read more Written by Chris Roe on Wed 7 Feb 2018
From unifying your data sources to accurate analysis of audience behaviours, learn the seven key steps to crafting a brand experience that truly resonates with your customers.Read more Written by Anne-Kathrin Stolz. on Wed 6 Dec 2017
We take a look at the rapid pace at which A/B testing practices have evolved, and explore the artificial intelligence software that is empowering modern marketers to embrace automation in...Read more Written by Ray Kirk on Wed 18 Oct 2017