Apteco Blog

The top 7 things a marketer needs to know about their customers

How to get the most important information about your customers to improve the performance of your campaigns.

Read more Written by Anne-Kathrin Stolz. on Tue 15 Oct 2019
Audience building with Apteco

Webinar: Audience building with Apteco

Using the new Orbit audiences tool to create and segment the ideal target audience for your next marketing campaign.

Read more Written by Melanie Davis on Wed 2 Oct 2019

Infographic: Seven basic steps to developing a better customer journey

In this infographic, you’ll find out in just seven steps how to develop a better customer journey – so you can nurture relationships into leads.

Read more Written by Melanie Davis on Tue 17 Sep 2019

How to avoid data-driven marketing mistakes in 10 steps

In this SlideShare, you’ll find out how to place a customer’s needs and interests first while avoiding common pitfalls in data-driven marketing.

Read more Written by Anne-Kathrin Stolz. on Wed 11 Sep 2019

Send more relevant, meaningful, and timely messages with access to a centralised history of customer communications

Why navigate through batches of siloed data about your customers when it can all be viewed in one place?

Read more Written by Liz Walker on Tue 30 Jul 2019

Want to engage your customers more? Try these 4 campaign ideas!

How to create and manage marketing campaigns that promote greater customer engagement.

Read more Written by Melanie Davis on Tue 9 Jul 2019

Zero-Carbon Apteco

As Theresa May announces the government’s pledge for net zero UK carbon emissions by 2050, Apteco MD James Alty discusses the renovation of the company’s office in Warwick, UK, and the key...

Read more Written by James Alty on Mon 17 Jun 2019

Infographic: Mapping out the customer journey and other key data trends

Analysing the key findings and stats from Apteco’s “Are you on board with the customer journey?” report

Read more Written by Melanie Davis on Fri 7 Jun 2019