Apteco Blog

Zero-Carbon Apteco

As Theresa May announces the government’s pledge for net zero UK carbon emissions by 2050, Apteco MD James Alty discusses the renovation of the company’s office in Warwick, UK, and the key...

Read more Written by James Alty on Mon 17 Jun 2019

Infographic: Mapping out the customer journey and other key data trends

Analysing the key findings and stats from Apteco’s “Are you on board with the customer journey?” report

Read more Written by Melanie Davis on Fri 7 Jun 2019

Centralise your communication history and use it!

How your audience interacts with your current comms should dictate how you next interact with them.

Read more Written by LizWalker on Fri 10 May 2019

The Apteco Datathon: 5. What is significant about East Anglian football?

In the latest blog in our Apteco Datathon series, we analyse the results of English football games to reveal fascinating trends. While most of us know who won the league last year, what about a...

Read more Written by Chris Roe on Wed 19 Dec 2018

The Apteco Datathon: 4. The property market in Melbourne

Using FastStats, we analyse key data to see what has the greatest impact on property prices in Melbourne.

Read more Written by Chris Roe on Wed 12 Dec 2018

Apteco User Group Conference 2018 – the Highlights

Ka mate! Ka mate! Kaora! This year’s Apteco User Group Conference began with some unusual words…

Read more Written by Francesca Hose-Berté on Thu 29 Nov 2018

On-the-fly Aggregations part 3

We introduce a new type of aggregation and demonstrate how it can provide deeper data analysis.

Read more Written by Chris Roe on Tue 27 Nov 2018

CubeLookups: Comparing to an average

A use-case for the less familiar CubeLookup() expression, which can be especially powerful in particular analytical scenarios.

Read more Written by Chris Roe on Tue 13 Nov 2018