Apteco Blog

Forget what you knew about the four Ps: Marketing has changed

Technological development has fundamentally changed the world of business. With the customer in the driver’s seat, what’s the best way to...

Read moreWritten by Ben Warren on Thu 16 Mar 2017

A Quick Test for Dodgy Numbers

Rob Downs, founding director at Apteco, explores Benford’s Law which can be used to detect accounting fraud.

Read moreWritten by Rob Downs on Thu 09 Feb 2017

The long bumpy road from multi-channel marketing strategies to omni-channel

As we move into 2017, how are Apteco partners and FastStats® clients classifying their communications approach?

Read moreWritten by Melanie Davis on Thu 02 Feb 2017
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What does Brexit mean to a British Business engaged in Europe?

Exactly what will the likely commencement of our exit from the EU in 2017 mean for businesses.

Read moreWritten by James Alty on Wed 25 Jan 2017

Get Less for Nothing [SQL Server 2016 SP1 Page Compression Update]

Discover the benefits of page compression to Apteco PeopleStage.

Read moreWritten by Tim Heron on Fri 13 Jan 2017

Working at the Dirty End of Data Doesn’t Win You Awards

It might not be glamourous, but working at the dirty end of data keeps everything running smoothly for big brands.

Read moreWritten by Mike Fox on Wed 04 Jan 2017

Your Best Next Offer: Giving Customers What They Want Before They Ask

Discover how you can offer your customers what they want before they ask for it.

Read moreWritten by Rob Downs on Thu 24 Nov 2016

Do You Need Data Analytics - Find Out With Our Quiz

Identify whether data analytics and better data visualisation can help your business achieve more efficient & effective marketing.

Read moreWritten by Melanie Davis on Thu 20 Oct 2016