The Apteco Datathon: 5. What is significant about East Anglian football?

In the latest blog in our Apteco Datathon series, we analyse the results of English football games to reveal fascinating trends. While most of us know who won the league last year, what about a...

Read more Written by Chris Roe on Wed 19 Dec 2018

The Apteco Datathon: 4. The property market in Melbourne

Using FastStats, we analyse key data to see what has the greatest impact on property prices in Melbourne.

Read more Written by Chris Roe on Wed 12 Dec 2018

Apteco User Group Conference 2018 – the Highlights

Ka mate! Ka mate! Kaora! This year’s Apteco User Group Conference began with some unusual words…

Read more Written by Francesca Hose-Berté on Thu 29 Nov 2018

On-the-fly Aggregations part 3

We introduce a new type of aggregation and demonstrate how it can provide deeper data analysis.

Read more Written by Chris Roe on Tue 27 Nov 2018

CubeLookups: Comparing to an average

A use-case for the less familiar CubeLookup() expression, which can be especially powerful in particular analytical scenarios.

Read more Written by Chris Roe on Tue 13 Nov 2018

Building a Business Case for Marketing Automation

We delve into the specific efficiency and effectiveness gains you can enjoy from a truly automated campaign.

Read more Written by Martin Clark on Tue 30 Oct 2018

Infographic: fresh trends in customer-centric data

What can we learn from the facts and stats inside Apteco’s “Customer Centric Data Trends 2018” report?

Read more Written by Melanie Davis on Tue 16 Oct 2018

7 good reasons to automate marketing campaigns

We’re hearing a lot about the trend of marketing campaign automation. If you want to persuade your company to invest in this area, you should refer them to these seven concrete examples of the...

Read more Written by Martin Clark on Thu 11 Oct 2018