Apteco global launch 2024

22 May 2024

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Actionable insights, endless possibilities...

Join us in London or online for the UK lift-off and global launch of the next generation of Apteco software! Celebrate with us as we enter a new era with our Orbit end-to-end actionable insights platform and SaaS cloud offering.

Our story began over 35 years ago, and we remain true to the same core beliefs today, with a mission of creating industry-leading software to speedily convert customer data into actionable insights. Apteco is the powerful engine that works hard behind the scenes at hundreds of organisations, to ensure that every piece of marketing is relevant, targeted and personal – and all this is now available in one easy-to-use platform making it even simpler for marketers to manage their campaigns from start to finish.

So, join us as we embark on our latest journey into a new frontier, and discover how as data pioneers we're helping organisations to understand their customers better than ever before.

Apteco global launch logoWhen: Wednesday 22 May

  • In-person delegates 2.30-6.30pm*
  • Online delegates 3.00-4.30pm

Tweet: #AptecoGlobalLaunch @Apteco

Wear: The dress code is business casual

Book: *All in-person places must be registered using our Eventbrite page and are by exclusive email invitation / password only. The event will also be broadcast live and will be available online to a much larger audience using the 'Book now | Online' button below. Please email events@apteco.com if you would like more information or would like to request a place to attend in-person.

Book now | Online

Live from the Courthouse Hotel - London Soho

The main presentation will take place at the Courthouse Hotel in London, a stunning private screening room and one of the largest private cinemas in Central London. Apteco founder and MD, James Alty will host the UK kick-off event live before embarking on a tour of international conferences and events in Europe, North America and Australasia. Live streamed around the world to Apteco partners and users, the Apteco global launch will include representatives from Apteco's international offices, including contributions from Germany, The Netherlands, Australia and Canada.


  • Introduction from Apteco Founder and MD James Alty
  • Who are Apteco and what are we celebrating?
  • New feature announcements
  • Overview and benefits of the Orbit platform from Apteco offices around the world
  • Live software demonstration including exciting new feature reveals
  • Sneak peek of the forthcoming Apteco generative AI assistant
  • Panel session and live Q&A with Apteco experts
  • Apteco future and roadmap

The Courthouse hotel is a 5 star luxury hotel located in Central London where stylish Mayfair, fashionable Soho and the West End meet. Once the Great Marlborough Street Magistrate’s Court, it is now a listed building that set the scene for many famous court cases over the years, including celebrities such as John Lennon, Mick Jagger, Marianne Faithfull, Keith Richards and Oscar Wilde. Many remnants of this time have been incorporated into the building’s current scheme and the bar’s private tables, where we'll be hosting our post event reception, are actually inside three of the original prison cells. Glimpses of its former use can also be seen in the iron bars that separate the lobby lounge from the bar.

All the latest details and updates about the global launch will be posted on this event page over the coming weeks, so please keep popping back for all the latest info. Email events@apteco.com with any queries.