Apteco have taken the first step to move their marketing suite
from the current Windows platform into a browser using the Apteco
Orbit™ online platform.
The new audiences tool is designed specifically for marketers
wanting to easily create and refine audiences for their campaigns
and to share them with colleagues in a safe environment. A
dashboard with charts and data previews offer reassurance that
the audience created is correct, so that users can confidently
export the data for use in a campaign or utilise directly within
Create, refine and share audiences
The new functionality within the audiences tool, allows users to
perform powerful selections to build and refine audiences using
their browser. Some of the impressive features include:
Smart briefing functionality helps you keep track of your
Users can record and keep track of their audience selection
criteria by including a brief. Text can be copied and pasted from
an email or brief and viewed alongside the definition as they
Easily exclude, include and set limits to refine your audience
Users can easily and logically specify exclude and include rules
to refine their audience and limits and delivery constraints can
be applied at the top level of the audience.
Intuitive picklists and 'and/or' logic make building your
Audiences are built using AND / OR logic, with selector, text,
numeric and date variable options that can be searched or
browsed for via a simple picklist.
The flexibility to make changes with ease
The audiences tool has been designed with marketers in mind and
includes 'autosave', 'undo' and 'redo' functions so that users
have complete flexibility to make changes to their audiences.
Allows you to check your data before you export it
A preview window or 'dashboard' displaying charts and data
selection previews helps users to understand the characteristics
of the audience they have picked. The preview can be configured
to suit the marketers needs and can include charts such as
records per region, occupation or income. Users are also able to
check the data that has been selected to ensure it is correct
before exporting it.
Effortlessly export your audience for use in your campaigns
The export function provides a preview of the data records and
allows users to manually check their data before exporting it.
Audiences can then be exported to a variety of file types, for
example .csv or .xlxs, ready for use in campaigns.
For more details about the functionality of the new audiences
tool, existing partners and customers can login to the partner portal and read the Q1
2019 software release notes. If you're new to Apteco's products
and services, then book a
demo now to see how simple the Apteco Orbit™ audiences tool
is to use.