The 2018 12th annual Apteco User Group Conference took place on Friday 16th November at the impressive Grand Connaught Rooms, Covent Garden, London. The event was a resounding success with around 350 delegates attending from both Apteco partner and client organisations.
The day offered a rich mix of useful product information, in-depth case studies and networking opportunities that were complimented by a surprise Haka energiser and thought-provoking keynote from David Meade.
The day also celebrated the Best use of the Apteco Marketing SuiteTM Award competition finalists, with IKEA AG and their German partner Key-Work Consulting being voted the winners. Their presentation discussed how the Apteco Marketing SuiteTM empowered them to deliver multi-channel campaigns in multiple languages. The “Pimp Your Pax” campaign helped to drive an uplift in corresponding product sales. Apteco would like to thank all those who took part in the competition and would also like to say a huge congratulations to the winners.
The Apteco team also delivered five separate focus group sessions which offered delegates the chance to learn more about the Apteco Marketing SuiteTM. Topics covered were:
• 50 use cases to power your customer centric marketing
• FastStats Designer – latest developments
• Optimising your marketing with PeopleStage
• The FastStats API and data science: using Apteco results in your own applications
• FastStats in a browser
Apteco partners and customers can download the slides for these sessions from the Apteco Portal.
The event took place on the same day as BBC Children in Need. So Apteco and their delegates took the opportunity to fundraise for this worthy cause and are delighted to have raised a total of £837.41.
Apteco would like to thank all of the delegates for attending this year’s user group conference and for their enthusiastic participation. Apteco look forward to welcoming partners and clients to next year’s event.