Medialab Group

Based in London’s West End, MediaLab Group are one of the UK’s leading direct marketing and media agencies. We offer our clients a comprehensive range of media planning, sales and fulfilment services to assist with their direct marketing campaigns through a variety of highly effective channels.

Established in 1997 and then owned by financial publisher, Fleet Street Publications, MediaLab Group are now an independent company after a management buy-out by the three leading directors in 2005. While this has enabled us to maintain the core of our business – the planning and selling of media – it has also allowed us to significantly increase our offering to clients while continuing to provide the outstanding service levels for which we’ve become renowned.

Products & Services

Insight

Segmentation, profiling and modelling
Personalised recommendations
Customer lifetime value forecasting

Interaction

Campaign management
Customer experience design
Customer surveys
Programme implementation

Technology

Customer facing applications
Data visualisation
Customer facing operational databases

Strategy

CRM and marketing strategy
Communication programme development

Data

Data strategy
Management and hygiene
Design, build and host databases
Single Customer View