Audience targeting
Powerful, precision targeting and data selection tools to efficiently reach the most relevant potential customers with personalised marketing messages.
"I want intuitive software that gives me instant audience selections, easy segmentation, and effortless lookalike discovery."
"I don’t want to wait for other departments or use disjointed tools that slow me down and bury valuable data under layers of clicks."
Quick, secure, and insight-driven audience targeting
Unlock deep, data-driven precision at speed. Flexible selection criteria, inclusion and exclusion rules, and AND/OR logic put you in complete control of who makes the list. Segment customers to create campaign audiences directly from your dashboards and use interactive visualisations - like data grids, cubes, charts, maps and Venns - to verify every detail before launch. Apteco’s streamlined interface and secure environment mean you can export and activate campaigns on the go - without bottlenecks or compromise - and share audiences with your team, all within a user-friendly and secure environment.
Intuitive full-screen visualisations - from dynamic charts to interactive data grids - let you verify your targeting instantly, so you can launch campaigns knowing your data is accurate, relevant, and ready to perform.
Drill down into your dashboards, slice your data, and uncover valuable trends - then instantly transform your dashboard data into ready-to-launch audiences in one simple step.
Whether it’s millions of transactions or years of customer history, our high-performance engine surfaces key patterns and confirms campaign volumes in moments - so no insights slip through the cracks.
With an intuitive easy-to-use platform and instant access to your data, marketing teams are empowered to dive in and uncover insights, find lookalikes, and build precisely targeted audiences on demand.
Target your perfect audience using selection criteria, inclusions, exclusions, and AND/OR logic to ensure every campaign is relevant, efficient, and delivers maximum impact with minimal wasted effort.
Apteco’s advanced targeting functionality like segmentation, RFV analysis, visualisations, cubes, maps and lookalikes helps you reach the people who matter most.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Smart look-alike targeting
Broad targeting can give you a huge audience, but the quality often suffers. Go beyond guesswork, to find, and target new, high-potential prospects with audience look-alikes. Identify the behaviours and attributes of your high-converting customers, then find prospects who match their profile. Look-alike audiences let you expand your reach while keeping targeting efficient and you're more likely to attract higher quality leads with a greater propensity to convert. Integrate look-alikes into your marketing strategy to help you cut acquisition costs, boost retention, and re-engage lapsed customers - all with unmatched precision.
Empower marketers with data-driven decisions
Apteco’s intuitive platform lets you get started straight away, building precise, data-driven campaign audiences that are more likely to engage and convert. Dynamic, full-screen visualisations help you quickly identify patterns, trends, and correlations within your data and allow you to easily validate your targeting and understand audience characteristics. By visually exploring the characteristics of different audience segments, marketers can quickly refine their targeting parameters to reach the most relevant individuals with greater accuracy. This reduces wasted spend, maximises ROI, and drives higher engagement.
Sharper segmentation for smarter marketing outcomes
Move beyond a one-size-fits-all approach with smarter audience targeting. Use segmentation, RFV analysis, cubes and maps to turn raw data into precise insights. Segment broad audiences based on specific needs and preferences to ensure messaging is more relevant and impactful. Analyse transactions based on recency, frequency and total value of purchases, to identify loyal, at-risk, and high-value customers, guiding smarter retention, enhancing upselling opportunities and reactivation efforts. Maps add geographic context enabling location-based targeting and regional personalisation. Together, these tools build sharper audiences, reduce wasted spend, and drive stronger results.
We're thrilled with the response to Club Avanti, with membership continuing to grow (and no signs of slowing down!). Members value the discounts and opportunity to earn free tickets. The data in Apteco underpins all of this and gives us great insight into how well the programme is working.
Mark Murphy, Head of Loyalty, Avanti West Coast
Flexible pricing bundles
Get the power you need for smarter targeting - from essential selections and dashboards all the way to deep profiling, custom expressions, and predictive modelling.
Selector bundle
Our most basic bundle makes audience selections easy and allows users to create, refine and share target lists.
- Hosted in the Apteco Cloud
- Audience selections
- Sharing & exporting
- One starter dashboard
Analyser bundle
Powerful visualisation tools to help understand your customers and their behaviour. Includes all Selector bundle features, plus:
- Advanced selections & profiling
- Unlimited dashboards
- Email & SMS upload & response gathering
- CRM integrations
Predictor bundle
Uncover deep insights into the customer journey and discover new marketing opportunities. Includes all Selector and Analyser bundle features, plus:
- Predictive & behavioural modelling
- PWE models and lookalikes
- Best next offer & cluster analysis
- Advanced segmentation
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Emails your audience loves - powered by data you trust
Design, personalise and automate beautiful, impactful emails with Apteco’s intuitive drag-and-drop email builder.
Target the perfect audience for your next campaign
Access a range of helpful of eGuides, blogs, and other resources packed with tips, tools, and strategies to build and engage your perfect audience