Marketing dashboards
Transform your dashboarding insights into campaign actions.
“I want to transform complex data into clear, actionable insights to quickly understand performance, spot opportunities, and make smarter decisions.”
"I don’t want my colleagues to work without insight or quick access to data for immediate use in their campaigns.”
Uncover and share actionable insights
Marketing dashboards are invaluable tools for marketing teams. They help to generate a clear, cohesive, timely picture of your database and performance, enabling data-driven decisions, critical course correction and facilitating further exploration. Apteco dashboards help marketers turn complex data into instantly actionable insights with nearly 40 intuitive visualisations to choose from. Dashboards and tiles are customisable, allowing images, fonts, and colours to be tailored for on-brand storytelling and reporting that aligns with brand, product, and campaign aesthetics.
Dashboards are simple to use and quick to set up, enabling fast and flexible transformation of your data. Upload images, reposition legends and customise fonts and colours to enhance clarity and reinforce branding.
Simplify complexity and highlight what matters most with a comprehensive library of visualisations designed to help your audience quickly grasp insights, process information clearly, and take the right action without delay.
Explore your data even further. Set tile and dashboard filters to home in on areas of interest and dig deeper into your data with drill-downs, identifying key groups for further exploration and analysis.
Build audiences directly from any dashboard tile or visualisation in seconds, eliminating manual exports and speeding campaign delivery across channels while preserving precise, seamless segmentation and targeting.
Change the size and position of tiles to create dynamic layouts for all ranges of screen sizes and resolutions. Preview layouts by device to ensure an optimal experience for all your colleagues, wherever and whenever needed.
Share your dashboards with the whole team or a select few, even if they aren’t Apteco licence holders. Customise tiles to create dynamic layouts that adapt to any screen, ensuring the best experience for all your colleagues.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Data democratisation
Apteco provides powerful dashboard capabilities for a diverse range of users and roles, making data accessible and actionable for everyone on your team, and empowering marketers to engage with analytics and contribute to data-informed decision-making. Dashboards can be easily designed and customised for specific business scenarios and objectives. From customer analysis and campaign performance to sales, strategy, and in-depth operational reporting, Apteco dashboards are flexible enough to meet the needs of your entire team. Take a look at these dashboard styles to see just how flexible and customisable they can be.
Seamless sharing fosters collaboration
Apteco makes it easy to share marketing insights with colleagues, providing interactive filters, drilldowns, and customisable access and permissions. By enabling secure resharing and exporting, Apteco dashboards provide a common view of marketing data and performance across different teams and stakeholders, fostering better communication and alignment on goals and strategies. Conveniently preview layouts by device, so you can change the size and position of tiles to create dynamic layouts for all ranges of screen sizes and resolutions, ensuring an optimal experience for your whole team.
Create instant data selections and lists
Creating targeted data segments for your campaigns has never been easier, not to mention being more accessible. With Apteco dashboards, you can quickly and easily identify the exact audience you need for your next marketing campaign, directly from your dashboard. Using intuitive filters and drilldowns, you can explore your data visually and create precisely targeted selections in seconds. This streamlined approach eliminates guesswork, saves time, and ensures your campaigns reach the right people with maximum impact.
"While planning for Black Friday, our e-commerce team saw an opportunity to build a real-time view of in-day performance. Plinc helped create a visual dashboard, and for the first time, we as a business had access to data in real time that could inform in-day decision making."
Steven Moriarty, Head of Customer Data and Insight, Crew Clothing Company
Flexible pricing bundles
Scale your insights your way — start with one interactive dashboard or unlock unlimited analytical and campaign dashboards for maximum impact
Selector bundle
Our most basic bundle makes audience selections easy and allows users to create, refine and share target lists.
- Hosted in the Apteco Cloud
- Audience selections
- Sharing & exporting
- One starter dashboard
Analyser bundle
Powerful visualisation tools to help understand your customers and their behaviour. Includes all Selector bundle features, plus:
- Advanced selections & profiling
- Unlimited dashboards
- Email & SMS upload & response gathering
- CRM integrations
Predictor bundle
Uncover deep insights into the customer journey and discover new marketing opportunities. Includes all Selector and Analyser bundle features, plus:
- Predictive & behavioural modelling
- PWE models and lookalikes
- Best next offer & cluster analysis
- Advanced segmentation
Broadcaster bundle
Simple quick-fire campaigning. Execute single step campaigns and analyse responses.
- Single-step journey builder
- Email, SMS & social channels
- Automated CRM integration
- Response tracking
- Content personalisation
- Seeds & control groups
Campaigner bundle
Enhance customer engagement with event triggered and highly bespoke multi-step journeys. Includes all Broadcaster bundle features, plus:
- Multi-step journey builder
- Real-time triggers
- Voucher handling
- Campaign reporting & dashboards
Orchestrator bundle
Enterprise level, high powered and optimised campaigns to drive ROI across more channels. Includes all Broadcaster and Campaigner bundle features, plus:
- Campaign prioritisation & optimisation
- Automated content optimisation
- Mobile push integration
- 2 x PeopleStage instances
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
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Discover how dashboards drive action
Dive into our guides, blogs and other resources and learn how to make your data work for you.