Campaign management
Design, automate and manage your campaigns from start to finish – all on one platform
"I want to plan, execute, and manage all my campaigns across multiple channels in a coordinated way"
"I don’t want to copy/paste content from one platform to another, juggle logins and UIs and stitch together reporting dashboards from different tools."
Streamlined journey orchestration
Visually design and automate multi-step customer journeys across various touchpoints with Apteco’s journey builder. Create personalised and timely experiences for customers, guiding them through the sales funnel, nurturing leads, and fostering stronger relationships, by defining triggers, actions, delays, and decision points based on customer behaviour. With powerful campaign management tools to plan, schedule, and coordinate multi-channel campaigns effortlessly, ensure every message is on-brand, perfectly timed, and aligned with your marketing objectives.
Apteco’s marketing platform centralises everything – from analysis and planning to content creation, execution, and measurement, so campaigns flow seamlessly.
Orchestrate campaigns that deliver synchronized messaging across email, social, SMS, ads, and more. No more inconsistencies - just a smooth, unified experience that drives engagement.
Control groups, splits and A/B testing allows marketers to test impact, create variations and use dynamic content (subject lines, ad copy, visuals, landing pages) to learn what resonates with your audience.
Apteco integrates with your other marketing software tools and CRM systems, giving you the flexibility to add new channels, tools, or data sources as your strategy evolves.
Build and launch campaigns faster, reduce errors, and focus on creativity with intuitive UX, drag-and-drop builders, and workflows that make sense to marketers.
Track campaign performance across channels instantly with instant updates. Apteco helps marketers to pivot fast, optimise spend, and prove ROI, eliminating guesswork.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Enhanced campaign planning and strategy
Adopt a structured, strategic approach to campaign development that aligns seamlessly with broader marketing objectives and enhances cross-team collaboration. By defining clear campaign goals and message objectives, marketers can create focused, impactful campaigns. Using Apteco Orbit, teams can set measurable targets, track progress in real time, and keep their strategies on course. Track key actions - like registrations, purchases, or app downloads - and evaluate how each message drives overall campaign success by assigning specific objectives. Related campaigns can be organised into folders, simplifying management of seasonal efforts, product launches, or departmental projects. Additionally, the campaign calendar provides unmatched visibility into marketing communications, transforming how you plan and execute your outreach.
Data-driven decision making through performance monitoring
Without performance data, you’re making decisions based on guesswork and proving marketing’s impact can be impossible. Campaign performance dashboards provide real-time visibility into key campaign metrics such as open rates, click-through rates, conversion rates and ROI, allowing for continuous monitoring of campaign effectiveness, So, you know exactly what’s working - and what’s wasting budget. Quickly spot underperforming areas early and pivot quickly, efficiently allocate budget to the tactics and channels that deliver the highest return and identify promising opportunities for optimisation.
Flexible pricing bundles
Choose the campaign bundle that fits your goals and start building, automating, and refining customer journeys with ease.
Broadcaster bundle
Simple quick-fire campaigning. Execute single step campaigns and analyse responses.
- Single-step journey builder
- Email, SMS & social channels
- Automated CRM integration
- Response tracking
- Content personalisation
- Seeds & control groups
Campaigner bundle
Enhance customer engagement with event triggered and highly bespoke multi-step journeys. Includes all Broadcaster bundle features, plus:
- Multi-step journey builder
- Real-time triggers
- Voucher handling
- Campaign reporting & dashboards
Orchestrator bundle
Enterprise level, high powered and optimised campaigns to drive ROI across more channels. Includes all Broadcaster and Campaigner bundle features, plus:
- Campaign prioritisation & optimisation
- Automated content optimisation
- Mobile push integration
- 2 x PeopleStage instances
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Smarter. Faster. More engaging.
Design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform.
Supercharge your marketing with Apteco email.
Master your campaigns and drive measurable results
Explore our eGuides, infographics, blogs, videos, webinars, and more - everything you need to manage your campaigns from start to finish.