Sequoia Insights

Sequoia is a data agency with a long track record. Our principal focus is centred on charities and membership organisations, stepping up the value they get from their data, building a deeper understanding of supporters or members, and ultimately creating a self-sustaining data-powered engagement strategy.

Sequoia builds data-informed engagement strategies helping clients to recognise the key trends in data and understand what they mean, and make recommendations about what to do next. Our experienced team will ensure you can harness the full power of the Apteco software to understand your supporters or members and optimise your marketing processes through targeted selections and automated journeys.

Example of services available:

• Insight and analysis
• PowerBI reporting
• Predictive analytics
• Forecasting
• Data strategy
• Campaign analysis
• Lifetime value analysis
• Regular giving attrition
• Marketing mix modelling
• Single customer view
• Data hygiene
• Product analysis
• Audience review