FastStats tutorial 4: customer locations & buying habits
09 Aug 2018 | by Melanie Davis
Discover Where Customers Live and What They Buy
Our fourth video illustrating how FastStats can answer some of the key questions you have about your customers looks at how understanding the geographical distribution of your customers by the products they purchase can increase insight into your marketplace. You can highlight areas of untapped potential and facilitate campaign planning and execution. The FastStats Geo module is an integration with Microsoft Bing Maps that allows you to create custom maps of customer segments, add reference points, and select geographical areas for targeting in your marketing campaigns.
Using our fictitious travel company database of over 1 million people, this example will illustrate how it’s possible to select a group of customers and create a shaded map showing their distribution across the UK.