FastStats tutorial 4: customer locations & buying habits

09 Aug 2018  |  by Melanie Davis


Discover Where Customers Live and What They Buy 

Our fourth video illustrating how FastStats can answer some of the key questions you have about your customers looks at how understanding the geographical distribution of your customers by the products they purchase can increase insight into your marketplace. You can highlight areas of untapped potential and facilitate campaign planning and execution. The FastStats Geo module is an integration with Microsoft Bing Maps that allows you to create custom maps of customer segments, add reference points, and select geographical areas for targeting in your marketing campaigns. 

Using our fictitious travel company database of over 1 million people, this example will illustrate how it’s possible to select a group of customers and create a shaded map showing their distribution across the UK.

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Melanie Davis

Group Marketing Manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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