FastStats tutorial 4: customer locations & buying habits

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09 Aug 2018 | by Melanie Davis

Discover Where Customers Live and What They Buy

Our fourth video illustrating how FastStats can answer some of the key questions you have about your customers looks at how understanding the geographical distribution of your customers by the products they purchase can increase insight into your marketplace. You can highlight areas of untapped potential and facilitate campaign planning and execution. The FastStats Geo module is an integration with Microsoft Bing Maps that allows you to create custom maps of customer segments, add reference points, and select geographical areas for targeting in your marketing campaigns.

Using our fictitious travel company database of over 1 million people, this example will illustrate how it’s possible to select a group of customers and create a shaded map showing their distribution across the UK.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.