Infographic: Why should I care about customer journey analytics?

In this infographic we’ll demonstrate the importance of using analytics to understand and optimise the customer experience.

A recent survey conducted by Apteco among 150 marketing and campaign professionals revealed that customer journey analytics is one of the biggest priorities for marketers today. Our handy infographic gives an introduction to this vital part of marketing, highlighting why it’s important and the value it brings to the business.

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References: 

¹ https://www.pwc.com/future-of-cx
² https://www.superoffice.com/blog/customer-experience-statistics/
³ https://www.cmswire.com/customer-experience/gartner-report-highlights-emerging-customer-journey-analytics-market/
⁴ https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-customer-analytics-matter
⁵ https://www.sas.com/content/dam/SAS/en_us/doc/whitepaper2/real-time-analytics-109676.pdf
⁶ https://www.qualtrics.com/blog/forrester-economic-impact-of-experience-management/
⁷ https://www.gartner.com/en/marketing/insights/articles/how-to-create-an-effective-customer-Journey-map