Infographic: Why should I care about customer journey analytics?

25 May 2021  |  by Melanie Davis

In this infographic we’ll demonstrate the importance of using analytics to understand and optimise the customer experience.

A recent survey conducted by Apteco among 150 marketing and campaign professionals revealed that customer journey analytics is one of the biggest priorities for marketers today. Our handy infographic gives an introduction to this vital part of marketing, highlighting why it’s important and the value it brings to the business.

Infographic: Why should I care about customer journey analytics?

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Download Unlocking the full value of customer journey analytics

References: 

1https://www.pwc.com/future-of-cx
2https://www.superoffice.com/blog/customer-experience-statistics/
3https://www.cmswire.com/customer-experience/gartner-report-highlights-emerging-customer-journey-analytics-market/
4 https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-customer-analytics-matter
5https://www.sas.com/content/dam/SAS/en_us/doc/whitepaper2/real-time-analytics-109676.pdf
6https://www.qualtrics.com/blog/forrester-economic-impact-of-experience-management/
7https://www.gartner.com/en/marketing/insights/articles/how-to-create-an-effective-customer-Journey-map

Melanie Davis

Group marketing manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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