Infographic: Why should I care about customer journey analytics?

customer-journey

25 May 2021 | by Melanie Davis

In this infographic we’ll demonstrate the importance of using analytics to understand and optimise the customer experience.

A recent survey conducted by Apteco among 150 marketing and campaign professionals revealed that customer journey analytics is one of the biggest priorities for marketers today. Our handy infographic gives an introduction to this vital part of marketing, highlighting why it’s important and the value it brings to the business.

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References:

1https://www.pwc.com/future-of-cx
2https://www.superoffice.com/blog/customer-experience-statistics/
3https://www.cmswire.com/customer-experience/gartner-report-highlights-emerging-customer-journey-analytics-market/
4 https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-customer-analytics-matter
5https://www.sas.com/content/dam/SAS/en_us/doc/whitepaper2/real-time-analytics-109676.pdf
6https://www.qualtrics.com/blog/forrester-economic-impact-of-experience-management/
7https://www.gartner.com/en/marketing/insights/articles/how-to-create-an-effective-customer-Journey-map

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.