Key highlights from the Data Trends Report 2023

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08 Mar 2023 | by Melanie Davis

How marketers are using new technologies, campaigning methods and data trends to overcome economic uncertainty

2022 started so positively, only for that optimism to be hit by rising inflation, spiking energy prices and a cost of living crisis. Faced with this economic uncertainty, what are marketing professionals doing to boost campaign performance in 2023? Let’s take a quick look at some of the highlights of our Data Trends Report 2023.

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This is just a brief overview of today’s goals and challenges for marketing professionals, and their ambitions for the next 12 months. As marketers continue to strive to fully understand the customer journey and drive engagement, we predict that customer analytics will come to the fore in 2023. For more insights and inspiration on what your peers are focusing on during this time of economic volatility, get the full report.

Get the full picture by downloading your free copy of the Data Trends Report 2023.

References:

1 https://www.forbes.com/sites/kirimasters/2022/10/07/retail-media-is-now-11-of-total-ad-spend-here-are-5-factors-driving-that-figure/
2 https://www.forbes.com/sites/kirimasters/2022/10/07/retail-media-is-now-11-of-total-ad-spend-here-are-5-factors-driving-that-figure/

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.