Seven top tips for best practice marketing campaign management

30 Apr 2021  |  by Martin Clark

With more data to work with than ever and a raft of new technology available to marketers, our webinar focuses on seven steps to campaign success.

Welcome to the latest in our series of webinars exploring how the Apteco Marketing Suite™ can help marketers overcome some of their most common challenges.

Join Martin Clark, Managing Director of Apteco GmbH, for this third webinar where we take a holistic view of the end-to-end campaign process.

Martin will guide you through seven key stages of an ideal marketing campaign, starting with objective setting and ensuring you build a campaign around your customers – and not try to fit your customers into your campaign. He’ll then discuss success metrics, channel preferences and ongoing optimisation, with expert advice to help you with your future.

We hope this webinar has given you plenty of useful insights to help improve the performance of your campaigns. While each campaign is unique, applying these seven best practices should give you better results.

We look forward to welcoming you to the next Apteco webinar very soon.

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Martin Clark

Managing Director Apteco GmbH

With more than 20 years of experience in the data, technology and marketing environment, Martin Clark is an expert in data-driven marketing. As managing director of Apteco GmbH, he is responsible for the expansion of Apteco in the DACH-area. Under the motto "Insight into Action", Apteco helps companies to strengthen their customer loyalty with analytical insights, to inspire customers through personalisation and to convert them into loyal fans along the customer journey.

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