SlideShare: 5 practical ways charities can improve supporter retention with martech

charitycustomer-segmentation

28 Sept 2023 | by Melanie Davis

Discover how charity marketers can leverage marketing technology to reduce churn and enhance donor loyalty.

Today’s economic climate has made it essential for non-profits to embrace data-driven approaches to supporter retention. As a result, more charity marketers are looking for ways to strengthen their donor base and ensure greater financial stability with marketing technology (martech).

Swipe through our SlideShare for five quick examples of how it can help you.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.