SlideShare: How first-party data helps you maximise marketing effectiveness with minimal customer data

11 Nov 2022  |  by Melanie Davis

Discover what first-party data is and how it can help marketers craft unique 1:1 messaging.

As the economy becomes more challenging, businesses are striving to protect their bottom lines by finding effective ways to create even closer relationships with customers. One of the ways this can be done is to put the data you already own to better use. Our SlideShare briefly explains what first-party data is and how it can power personalisation and individualisation.

Discover how first-party data can help you target every customer with the right message, every time. Download the eGuide
Melanie Davis

Group Marketing Manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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