SlideShare: How first-party data helps you maximise marketing effectiveness with minimal customer data

personalisationanalysistargeting

11 Nov 2022 | by Melanie Davis

Discover what first-party data is and how it can help marketers craft unique 1:1 messaging.

As the economy becomes more challenging, businesses are striving to protect their bottom lines by finding effective ways to create even closer relationships with customers. One of the ways this can be done is to put the data you already own to better use. Our SlideShare briefly explains what first-party data is and how it can power personalisation and individualisation.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.