SlideShare: Use behavioural insights to more accurately predict the future

23 Sep 2021  |  by Kristina Boschenriedter

How predictive customer journey analytics can help marketers to recognise previously seen patterns and deliver better campaign outcomes.

Data is a marketer’s version of a crystal ball, offering a way to more accurately predict the future. But while a fortune teller’s “skills” are suspiciously opaque, a marketer’s craft is based firmly in science. Our convenient SlideShare explores predictive customer journey analytics, also known as behavioural modelling, and explains how it allows marketers to use previous behavioural patterns to understand how customers are most likely to act in the future.


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Kristina Boschenriedter

Online Marketing Specialist

Kristina joined Apteco at the beginning of 2019. As online marketing specialist, her responsibilities include taking care of our website and various social media channels as well as the Apteco blog.

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