SlideShare: Use behavioural insights to more accurately predict the future

How predictive customer journey analytics can help marketers to recognise previously seen patterns and deliver better campaign outcomes.

Data is a marketer’s version of a crystal ball, offering a way to more accurately predict the future. But while a fortune teller’s “skills” are suspiciously opaque, a marketer’s craft is based firmly in science. Our convenient SlideShare explores predictive customer journey analytics, also known as behavioural modelling, and explains how it allows marketers to use previous behavioural patterns to understand how customers are most likely to act in the future.