SlideShare: Use intelligent campaign automation to maximise results with minimal effort

campaign-automationomni-channel-marketing

08 Dec 2021 | by Melanie Davis

A brief overview explaining what campaign automation can do for your company, and why it’s more advanced than marketing automation.

Most marketers know of marketing automation – but what if there’s a smarter solution that helps you launch personalised campaigns at scale? Our SlideShare introduces you to the world of campaign automation. Read on to learn its definition, its benefits, and the reasons why it’s more powerful than basic marketing automation.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.