SlideShare: Use intelligent campaign automation to maximise results with minimal effort

08 Dec 2021  |  by Melanie Davis

A brief overview explaining what campaign automation can do for your company, and why it’s more advanced than marketing automation.

Most marketers know of marketing automation – but what if there’s a smarter solution that helps you launch personalised campaigns at scale? Our SlideShare introduces you to the world of campaign automation. Read on to learn its definition, its benefits, and the reasons why it’s more powerful than basic marketing automation.

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Melanie Davis

Group marketing manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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