Analytics & data mining

The data generated by customer interactions and marketing campaigns is a gold-mine, provided you have the right data analytics software. Data mining software from Apteco gives you a 360º view of your customers and their behaviour, helping you to identify purchasing trends to boost revenue.

Data Mining Software

Benefits

FastStats Discoverer and FastStats® Modelling help you get more from your data by:

  • Providing customer profiling tools that will help your team make more informed targeting decisions for each campaign.
  • Helping you discover and capitalise on the key characteristics of your customers.
  • Improve prospect and customer purchasing predictions and planning with advanced modelling tools.
  • Develop accurate customer profiles to identify new prospects and leads.
  • Identify your most responsive customers and leverage that information to create new cross and up-sell opportunities.

Click here to see it in action

"FastStats Discoverer has provided increased customer insight through advanced behavioural and demographic analysis, enabling Norkfolkline to create more effective campaigns, increasing revenues and market share."

FastStats® user at Norfolkline, which was nominated for the ‘Best use of FastStats®’ award

Next Steps

Looking for more information? Our demos and case studies could inspire you with ideas for using FastStats® in your business. Or perhaps you’re ready to choose a partner? If you have any questions, or just want to chat, please get in touch by phone or email. Our experienced team will offer advice tailored to your challenges.