Apteco for B2B
Tap into your own data to understand the decision makers that lead to a healthier bottom line.
Boost business results by better serving all clients
Identify key trends that make it easier to service the needs of clients – both large and small. Put customers and business partners at the heart of your services, product development, and solutions. Create relevant, personalised, and timely communications whilst maintaining a strong reputation and brand image in the B2B arena. Boost the potential profitability of all your messaging by factoring variables such as geography, product usage, service type, contract type, and other relevant activities.
Build personas and understand which influencers are involved to truly understand the B2B decision making process. Get to grips with maximising the customer experience of your brand during extended negotiations, often with numerous stakeholders.
B2B is still all about people talking to people. Use the same data led approach used in the B2C space to create a great customer experience that leads to engaged, brand advocates.
Give sales teams instant access to company insights. Understand customer verticals and locations to identify areas of untapped potential, then distribute fairly across your sales teams.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Automate targeted messaging and offers
Set up one campaign that can produce thousands of message variations, perfectly targeted to each individual receiving your communication. Targeted automation enables you to reduce operating costs, free up time for more initiatives, and schedule campaign efforts when you're otherwise busy or away from the office. Automation also enables a business to develop a purposeful, repeatable process for gathering data for analysis.
Service and market to your audiences in more strategic ways
Uncover useful behaviours from patterns hidden within your customer data. Leverage those takeaways to better serve all clients and deploy the right resources when needed. Segment customers based on engagement, behaviour, and value across all their interactions with you. Build profiles on different types of partners and customers so you can target each group with the right kind of offer, at the right time.
For the first time, we are truly able to put customer behaviour at the centre of our thoughts, which enables us to consider all the ways we can help our customers achieve more of what they want.
Pete Daniels, Customer Intelligence Manager, Canon UK
Related products
Apteco software tools to help you gain new insights and deliver successful campaigns to improve your sales results.
Apteco Orbit™
Apteco's end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco FastStats®
Transform all your offline and digital data sources into easy-to-understand visuals that give you a total customer view. Analyse even the largest data sets to gain insight and improve campaign effectiveness.
Apteco PeopleStage™
Turn insights into action with the tools to create, manage, and deliver automated, personalised marketing campaigns across your channels.
From inbox to impact.
Create engaging emails and track every click, open, and conversion – with Apteco’s intuitive drag-and-drop email builder.
Supercharge your marketing with Apteco email.
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Related content
Access our range of resources relating to the features and benefits of Apteco software for the B2B sector