Digital advertising
Unify your advertising with seamless integrations for smarter, more impactful campaigns
"I want one streamlined solution that puts all my ads in one place, so I can focus on strategy, creativity, and results."
"I don’t want to juggle multiple platforms, wasting time, risking mistakes, and losing sight of the big picture."
Deliver smarter, connected ad journeys that drive real results
Managing ad campaigns across multiple platforms can feel like trying to keep a dozen spinning plates from falling. Different platforms with varying tools and disjointed data slow you down. Apteco software changes that. With direct integrations to LinkedIn, Google and Meta, you can target, upload, launch and monitor campaign performance through a single, streamlined platform - orchestrating your audience journey seamlessly. Connect the dots in your digital advertising - add your social ads into your campaign journeys, target the same audience segments across platforms, exclude audiences and see every touchpoint in one place. No more downloading CSVs, bouncing between platforms, or manual audience uploads. Just a smoother, smarter way to connect with your audience on the biggest professional and social ad networks.
Integrate digital ads right into your campaign journey alongside email, SMS, direct mail for a truly consistent omni-channel experience and prevent disconnected messaging.
Connect touchpoints across Google, LinkedIn, Facebook and Instagram to deliver consistent messaging and nurture leads smoothly through your sales funnel.
Instead of bouncing between ad managers, monitor ad engagement right alongside your other channels and add tracking codes to see how each touchpoint contributes to conversions.[
Audience segments built in Apteco can be activated as inclusion or exclusion lists in ad platforms, ensuring consistent targeting logic. No need to rebuild audiences separately in each platform.
Whether you’re launching your first campaign or managing hundreds, Apteco’s scalable workflows support you with interaction triggers and audience splits, and personalisation options.
No CSVs, no delays, just instant targeting precision. Upload, configure and sync inclusion and exclusion audiences directly from your CRM, website visits, or look-alike audiences in Apteco.
Ready to drive business growth and execute smart, automated campaigns that deliver?
Apteco empowers marketers by giving them control over their data and campaigns. Our end-to-end capability makes it easy for you to manage your marketing from start to finish.
Activate your audience and amplify results
Boost your customer acquisition and conversion efforts by activating precisely defined audience segments across your digital advertising channels. Build and refine segments directly in Apteco, then trigger campaigns based on real interactions. Leverage your first-party customer data to sharpen targeting and tailor messaging for more relevant ad experiences and seamlessly integrate ads into your existing journeys for enhanced effectiveness.
Expand your reach with look-alikes
Balance reach with intent - expand your reach beyond your existing customers while keeping targeting efficient by using lookalike audiences created in Apteco. That way, your ads are served to people similar to your best customers and are more likely to get clicks and conversions, so you can reach more people who are likely to buy, and not just scroll past your ad. With Apteco you have endless targeting options. You can choose to target only the contacts or companies in your inclusion audience, combine your target audience with lookalikes to expand your audience, or use lookalikes only.
Flexible pricing bundles
Choose the campaign bundle that helps you to connect the dots in your digital advertising
Broadcaster bundle
Simple quick-fire campaigning. Execute single step campaigns and analyse responses.
- Single-step journey builder
- Email, SMS & social channels
- Automated CRM integration
- Response tracking
- Content personalisation
- Seeds & control groups
Campaigner bundle
Enhance customer engagement with event triggered and highly bespoke multi-step journeys. Includes all Broadcaster bundle features, plus:
- Multi-step journey builder
- Real-time triggers
- Voucher handling
- Campaign reporting & dashboards
Orchestrator bundle
Enterprise level, high powered and optimised campaigns to drive ROI across more channels. Includes all Broadcaster and Campaigner bundle features, plus:
- Campaign prioritisation & optimisation
- Automated content optimisation
- Mobile push integration
- 2 x PeopleStage instances
We play nicely with others
By integrating Apteco software with your existing applications and tools, you can get one version of the truth and operate with greater accuracy and efficiency.
Smarter. Faster. More engaging.
Design, automate and send responsive highly personalised emails directly from Apteco's marketing insights platform.
Supercharge your marketing with Apteco email.
Are you ready to amplify your ad campaigns?
Explore our eGuides, infographics, blogs, videos, webinars, and more - everything you need to manage your marketing from start to finish.