Apteco's product milestones

Apteco is committed to the development and evolution of Apteco software in order for us to provide the ultimate end-to-end actionable marketing data insights and campaign automation solution, connecting you with your data. The timeline below displays selected features that have been released over the last few years. To find out more about any of these features - please visit our online help hub using the button below. To see our roadmap of upcoming features please click here Apteco Roadmap and login to the Apteco portal.

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May 2024

Apteco global launch
On 22 May 2024, we officially entered a new era with our Orbit end-to-end actionable insights platform and SaaS cloud offering.

Apteco is the powerful engine that works hard behind the scenes at hundreds of organisations, to ensure that every piece of marketing is relevant, targeted and personal - and all this is now available in one easy-to-use platform making it even simpler for marketers to manage their campaigns from start to finish.

Learn more

<b>Apteco global launch</b>
On 22 May 2024, we officially entered a new era with our Orbit end-to-end actionable insights platform and SaaS cloud offering. 

Apteco is the powerful engine that works hard behind the scenes at hundreds of organisations, to ensure that every piece of marketing is relevant, targeted and personal - and all this is now available in one easy-to-use platform making it even simpler for marketers to manage their campaigns from start to finish.

April 2024

Orbit connect
We’ve introduced our powerful new Orbit connect feature, a major milestone in our Apteco software end-to-end solution. Orbit connect gives you the ability to upload, define, build, and access your resulting system in Orbit, hosted in the Apteco Cloud platform.

Learn more

March 2024

Build multi-stage campaign journeys
Apteco Orbit offers multi-stage campaigning, enabling you to expand a single-stage campaign flow to accommodate your recipients' interactions with previous communications. Create rules for moving recipients through a campaign using audience splits to ensure your messages are reaching the right audience segments.

Learn more

<b>Build multi-stage campaign journeys</b>
Apteco Orbit offers multi-stage campaigning, enabling you to expand a single-stage campaign flow to accommodate your recipients' interactions with previous communications. Create rules for moving recipients through a campaign using audience splits to ensure your messages are reaching the right audience segments.

March 2024

Meta Ads and WhatsApp messaging in Orbit campaigns
We’ve introduced two powerful new integrations in Orbit campaigns to enable messaging with WhatsApp and adverts through a Meta Ads account. These different techniques enable you to leverage the world's most popular messaging platform, WhatsApp, for known recipients and to harness the advertising potential of Meta Ads, on Facebook, Instagram, and Messenger using first party data for acquisition and retention strategies in your Orbit campaigns.

Learn more

<b>Meta Ads and WhatsApp messaging in Orbit campaigns</b>
We’ve introduced two powerful new integrations in Orbit campaigns to enable messaging with WhatsApp and adverts through a Meta Ads account. These different techniques enable you to leverage the world's most popular messaging platform, WhatsApp, for known recipients and to harness the advertising potential of Meta Ads, on Facebook, Instagram, and Messenger using first party data for acquisition and retention strategies in your Orbit campaigns.

February 2024

Streamline your data analysis experience with tabbed dashboards
Tabbed dashboards allow you to split a dashboard into multiple ‘tabs’, greatly increasing your data analysis capacity from a single dashboard. You can add new, duplicate, rename, edit, and delete these tabs as needed, providing you with a high degree of customisation.

Learn more

<b>Streamline your data analysis experience with tabbed dashboards</b>
Tabbed dashboards allow you to split a dashboard into multiple ‘tabs’, greatly increasing your data analysis capacity from a single dashboard. You can add new, duplicate, rename, edit, and delete these tabs as needed, providing you with a high degree of customisation.

February 2024

Look-alike analytics
Unlock deeper insights into your customers with new look-alike analytics. Using predictive modelling, identify prospects who closely resemble your best customers and then apply further analysis using the look-alikes model to provide enhanced insights about the size and composition of your target audience.

Learn more

<b>Look-alike analytics</b>
Unlock deeper insights into your customers with new look-alike analytics. Using predictive modelling, identify prospects who closely resemble your best customers and then apply further analysis using the look-alikes model to provide enhanced insights about the size and composition of your target audience.

November 2023

Supercharge your marketing with Apteco email
Our new integrated email builder provides a reliable email marketing platform, where you can seamlessly move from interrogating data and creating target audiences, to designing and delivering responsive emails.

Learn more

<b>Supercharge your marketing with Apteco email</b>
Our new integrated email builder provides a reliable email marketing platform, where you can seamlessly move from interrogating data and creating target audiences, to designing and delivering responsive emails.

November 2023

Find and target your best prospects with audience look-alikes
Audience look-alikes offer a precise, data-driven, and proactive method to enhance customer acquisition, and improve cost efficiency, personalisation, and conversions.

Learn more

October 2023

Apteco is now available via the Salesforce AppExchange
With just a few clicks you can install our Salesforce approved solution and connect it to your Salesforce data, applying the rich analysis, insight, and action capabilities of Apteco on your own Salesforce data within minutes!

Learn more

<b>Apteco is now available via the Salesforce AppExchange</b>
With just a few clicks you can install our Salesforce approved solution and connect it to your Salesforce data, applying the rich analysis, insight, and action capabilities of Apteco on your own Salesforce data within minutes!

September 2023

Pause and resume campaigns
Orbit now allows you to pause and resume your campaigns directly within the journey builder. There are various reasons to stop campaigns from running, such as data issues, logic changes, or a shift in priority. This new functionality puts you in control of campaign management, allowing you to minimise risk and adapt to changing needs.

Learn more

September 2023

Live and draft campaign modes
With the new live and draft campaign modes in Apteco Orbit, you now have the ability to visualise and manage your campaigns with improved control, transparency, and convenience.


Learn more

September 2023

The iconic power of cubes is now in Orbit
Combine the powerful functionality of cubes with the flexibility of audience workbooks to create dynamic data visualisations. You can now use one and two dimension cubes to display multiple measures with reworked cube properties, a custom colour scale and swappable dimensions and measures.


Learn more

<b>The iconic power of cubes is now in Orbit</b>
Combine the powerful functionality of cubes with the flexibility of audience workbooks to create dynamic data visualisations. You can now use one and two dimension cubes to display multiple measures with reworked cube properties, a custom colour scale and swappable dimensions and measures.

August 2023

Audiences: Selector picklist improvements
We’ve improved the usability of selector picklists so that categories load automatically. Users also now have an option to display selected categories first (via the sort by drop down menu), the ability to select all, when all categories are loaded (via the header row tick box) and the option to hide categories with zero values/no records.

Learn more

July 2023

Audience workbooks: Working with dates
We’ve reworked date range selections, adding relative start/end dates, more pre-defined date ranges, and financial dates (Including years, halves, and quarters) are also now available, where supported.

Learn more

July 2023

Campaigns: Manual campaign approval
Users now have the ability to manually approve or reject pending communications before proceeding with a campaign broadcast in Apteco Orbit.

Learn more

June 2023

Explore your data with Audience workbooks
As part of our drive to bring more analytics into Orbit we have re-engineered Orbit Audiences, laying the groundwork for more advanced analytics and visualisation features.

Learn more

<b>Explore your data with Audience workbooks</b>
As part of our drive to bring more analytics into Orbit we have re-engineered Orbit Audiences, laying the groundwork for more advanced analytics and visualisation features.

May 2023

Expressions as filters in Audiences and Dashboards
You can now harness their full potential by incorporating them into the calculation of filters in both audiences and dashboards.

Learn more

May 2023

Data grids as dashboard tiles
With data grid dashboard tiles, you can now view and interact with your data in a table format, right from your dashboard. This powerful new functionality allows you to view records on individual lines or as a single page view.

Learn more

<b>Data grids as dashboard tiles</b>
With data grid dashboard tiles, you can now view and interact with your data in a table format, right from your dashboard. This powerful new functionality allows you to view records on individual lines or as a single page view.

April 2023

Text variables as dimensions in Dashboards
You can now apply text variables as dimensions on dashboard tiles. When a text variable is used, 'category display' is now enabled with the default top 1000 and 'omit zeros' applied.

Learn more

April 2023

SSO with OpenID Connect
We've added support for the OpenID Connect (OIDC) protocol when using Single Sign On (SSO) within Apteco, dramatically simplifying the configuration required for SSO.

Learn more

March 2023

Temporary URN files in dashboard filters
Dashboard users can now choose uploaded URN/Reference Key files to be marked as temporary in dashboard user filters, including pre-defined filters.

Learn more

February 2023

Build campaign journeys in Apteco Orbit
Connect your data and channels, extract actionable insights to build and refine your ideal target audience, then personalise your messages, automate and monitor your campaigns – all from one platform.

Learn more

<b>Build campaign journeys in Apteco Orbit</b>
Connect your data and channels, extract actionable insights to build and refine your ideal target audience, then personalise your messages, automate and monitor your campaigns – all from one platform.

January 2023

Improved the refresh time of the campaign summary screen and stats
We've improved the refresh time on the campaign summary screen and the response times for campaign statistic retrieval once a campaign has been published

January 2023

Adding background colours to dashboard tiles in Apteco Orbit
You can now choose from a number of background colours to apply to a dashboard tile to create visual separation between different areas on the dashboard.

Learn more

<b>Adding background colours to dashboard tiles in Apteco Orbit</b>
You can now choose from a number of background colours to apply to a dashboard tile to create visual separation between different areas on the dashboard.

October 2022

Channel Editor FTP and File Channels in Apteco Orbit
Orbit users can now export an audience to an FTP or File channel, which can then be used and modified in Apteco Orbit and PeopleStage.

Learn more

September 2022

Ability to record communication history for campaigning
Orbit users with the Broadcaster bundle or above are now able to determine whether their campaign records communications history. This data can be loaded and used for further analysis.

Aug 2022

Weekly and monthly recurring scheduling in Apteco Orbit
Orbit users can now automate email campaigns to run on a recurring schedule, on a daily, weekly or monthly basis.

Learn more

Jul 2022

Expression measures can now be used in Apteco Orbit dashboards
This new feature provides Orbit dashboard editors and analysts the power to create more complex calculations for where standard measures or calculated measures have reached their limits. Expressions can be used to calculate values for tables, cubes, and other visualisations.

Learn more

Jul 2022

Ability to schedule campaigns on a recurring daily schedule in Apteco Orbit
The first step towards automating your email campaigns in Orbit, this functionality gives Orbit users the ability to set a recurring daily schedule for their email campaigns.

Learn more

<b>Ability to schedule campaigns on a recurring daily schedule in Apteco Orbit</b>
The first step towards automating your email campaigns in Orbit, this functionality gives Orbit users the ability to set a recurring daily schedule for their email campaigns.

Jun 2022

Tables and cubes can now be added as dashboard tiles in Apteco Orbit
One dimensional tables can be added to a dashboard by choosing the ‘table’ type, and two dimensional cubes can be added to a dashboard by choosing the ‘cube’ type, from the tile editor panel.

Learn more

May 2022

The first release of Apteco Cloud SaaS
This major feature offers trial and production use of Apteco Orbit, using either a demo data set, or a data set from Salesforce.

Mar 2022

Users and group administration in Apteco Orbit
This new administrative feature includes user and group administration, allowing the creation, administration, and deletion of users and groups via the Orbit UI.

Learn more

Mar 2022

WhatsApp campaigning channel in Apteco PeopleStage
This new feature enables users to send Business Initiated WhatsApp messages via PeopleStage. PeopleStage can now send Business initiated messages directly to a WhatsApp conversation initiated by the user, with the user having given their consent to receiving communications from WhatsApp.

Learn more

<b>WhatsApp campaigning channel in Apteco PeopleStage</b>
This new feature enables users to send Business Initiated WhatsApp messages via PeopleStage. PeopleStage can now send Business initiated messages directly to a WhatsApp conversation initiated by the user, with the user having given their consent to receiving communications from WhatsApp.

Mar 2022

Azure DB platform support for FastStats only systems
This feature makes it possible to create Configuration, Web Service, and Orbit databases directly in a Microsoft SQL Server SaaS environment, such as Azure DB.

Jan 2022

Tile filters in Apteco Orbit
Dashboard authors can now apply additional data filters to individual dashboard tiles. This allows you to display different data and patterns over separate time frames, or compare one target audience against another side by side on a single dashboard.

Learn more

Nov 2021

Behavioural modelling environment in Apteco FastStats
Two new types of be modelling features and further usability improvements, as well as updates to expressions, including two new derived cube functions.

Learn more

Oct 2021

Venn diagrams in Apteco Orbit
You can now visualise your data overlaps with the beautiful new Venn visualisation tile in Apteco Orbit dashboards.

Learn more

<b>Venn diagrams in Apteco Orbit</b>
You can now visualise your data overlaps with the beautiful new Venn visualisation tile in Apteco Orbit dashboards.

Oct 2021

Campaign channel editor in Apteco Orbit
Users can now set up new email channels in Apteco Orbit for campaigning in Orbit or PeopleStage. Users with admin permissions can access this function and define different Channels to use within PeopleStage.

Learn more

Aug 2021

Scheduled Segmentations in Apteco FastStats
You can now run and automatically update a segmentation using a scheduled task.

Aug 2021

Scoring date based on current date for model variables in Apteco FastStats
You can now specify that the scoring date is taken dynamically from the run date when the virtual variable is refreshed. This means that you can create a single score variable, refresh it periodically and, on each refresh, a customer’s latest behaviour is evaluated.

Jul 2021

Search improvements in Apteco Orbit
The variable search function in Orbit has been enhanced to ensure finding attributes or variables is quicker and more efficient.

Jun 2021

Python integration improvements
The Apteco Python package now supports the use of banded Date and DateTime variables as cube dimensions. We’ve also added methods for selecting text variables which take values alphabetically before or after a given value.

Jun 2021

Workspaces in Apteco Orbit
This new feature links items for quicker navigation through the platform, and brings relevant resources together across features in a meaningful way.

Learn more

<b>Workspaces in Apteco Orbit</b>
This new feature links items for quicker navigation through the platform, and brings relevant resources together across features in a meaningful way.

Apr 2021

Categorical colours for charts in Apteco Orbit
Previously, funnel, donut, and pie charts were coloured using a shade of the main theme colour, based on the segment value. Now, multiple colours are picked from the theme, making it easier to distinguish one segment from the next.

Learn more

Apr 2021

Email campaigns in Apteco Orbit using PeopleStage ESP channels
You can upload, or upload and broadcast an Audience to one of the many email service providers (ESPs) that Apteco already integrates with. Within Orbit, you can create a target Audience and then export directly to an ESP.

Learn more

Feb 2021

Ability to create exclusion lists for Social Media ads in Apteco PeopleStage
This feature allows users to upload an exclusion audience to match against lookalike selections in social media platforms, when running paid social campaigns. This helps, for example, to suppress current customers from acquisition campaigns.

Feb 2021

Sub-day segmentations in Apteco FastStats
To meet the needs of the dynamic, fast-paced world of data analytics, we have added new DateTime selection rules to FastStats. This allows users to select date and time ranges within a few hours, minutes, or seconds, rather than days.

November 2023

Find and target your best prospects with audience look-alikes
Audience look-alikes offer a precise, data-driven, and proactive method to enhance customer acquisition, and improve cost efficiency, personalisation, and conversions.

Learn more

October 2023

Apteco is now available via the Salesforce AppExchange
With just a few clicks you can install our Salesforce approved solution and connect it to your Salesforce data, applying the rich analysis, insight, and action capabilities of Apteco on your own Salesforce data within minutes!

Learn more

<b>Apteco is now available via the Salesforce AppExchange</b>
With just a few clicks you can install our Salesforce approved solution and connect it to your Salesforce data, applying the rich analysis, insight, and action capabilities of Apteco on your own Salesforce data within minutes!

September 2023

Pause and resume campaigns
Orbit now allows you to pause and resume your campaigns directly within the journey builder. There are various reasons to stop campaigns from running, such as data issues, logic changes, or a shift in priority. This new functionality puts you in control of campaign management, allowing you to minimise risk and adapt to changing needs.

Learn more

September 2023

Live and draft campaign modes
With the new live and draft campaign modes in Apteco Orbit, you now have the ability to visualise and manage your campaigns with improved control, transparency, and convenience.


Learn more

September 2023

The iconic power of cubes is now in Orbit
Combine the powerful functionality of cubes with the flexibility of audience workbooks to create dynamic data visualisations. You can now use one and two dimension cubes to display multiple measures with reworked cube properties, a custom colour scale and swappable dimensions and measures.


Learn more

<b>The iconic power of cubes is now in Orbit</b>
Combine the powerful functionality of cubes with the flexibility of audience workbooks to create dynamic data visualisations. You can now use one and two dimension cubes to display multiple measures with reworked cube properties, a custom colour scale and swappable dimensions and measures.

August 2023

Audiences: Selector picklist improvements
We’ve improved the usability of selector picklists so that categories load automatically. Users also now have an option to display selected categories first (via the sort by drop down menu), the ability to select all, when all categories are loaded (via the header row tick box) and the option to hide categories with zero values/no records.

Learn more

July 2023

Audience workbooks: Working with dates
We’ve reworked date range selections, adding relative start/end dates, more pre-defined date ranges, and financial dates (Including years, halves, and quarters) are also now available, where supported.

Learn more

July 2023

Campaigns: Manual campaign approval
Users now have the ability to manually approve or reject pending communications before proceeding with a campaign broadcast in Apteco Orbit.

Learn more

June 2023

Explore your data with Audience workbooks
As part of our drive to bring more analytics into Orbit we have re-engineered Orbit Audiences, laying the groundwork for more advanced analytics and visualisation features.

Learn more

<b>Explore your data with Audience workbooks</b>
As part of our drive to bring more analytics into Orbit we have re-engineered Orbit Audiences, laying the groundwork for more advanced analytics and visualisation features.

May 2023

Expressions as filters in Audiences and Dashboards
You can now harness their full potential by incorporating them into the calculation of filters in both audiences and dashboards.

Learn more

May 2023

Data grids as dashboard tiles
With data grid dashboard tiles, you can now view and interact with your data in a table format, right from your dashboard. This powerful new functionality allows you to view records on individual lines or as a single page view.

Learn more

<b>Data grids as dashboard tiles</b>
With data grid dashboard tiles, you can now view and interact with your data in a table format, right from your dashboard. This powerful new functionality allows you to view records on individual lines or as a single page view.

April 2023

Text variables as dimensions in Dashboards
You can now apply text variables as dimensions on dashboard tiles. When a text variable is used, 'category display' is now enabled with the default top 1000 and 'omit zeros' applied.

Learn more

April 2023

SSO with OpenID Connect
We've added support for the OpenID Connect (OIDC) protocol when using Single Sign On (SSO) within Apteco, dramatically simplifying the configuration required for SSO.

Learn more

March 2023

Temporary URN files in dashboard filters
Dashboard users can now choose uploaded URN/Reference Key files to be marked as temporary in dashboard user filters, including pre-defined filters.

Learn more

February 2023

Build campaign journeys in Apteco Orbit
Connect your data and channels, extract actionable insights to build and refine your ideal target audience, then personalise your messages, automate and monitor your campaigns – all from one platform.

Learn more

<b>Build campaign journeys in Apteco Orbit</b>
Connect your data and channels, extract actionable insights to build and refine your ideal target audience, then personalise your messages, automate and monitor your campaigns – all from one platform.

January 2023

Improved the refresh time of the campaign summary screen and stats
We've improved the refresh time on the campaign summary screen and the response times for campaign statistic retrieval once a campaign has been published

January 2023

Adding background colours to dashboard tiles in Apteco Orbit
You can now choose from a number of background colours to apply to a dashboard tile to create visual separation between different areas on the dashboard.

Learn more

<b>Adding background colours to dashboard tiles in Apteco Orbit</b>
You can now choose from a number of background colours to apply to a dashboard tile to create visual separation between different areas on the dashboard.

October 2022

Channel Editor FTP and File Channels in Apteco Orbit
Orbit users can now export an audience to an FTP or File channel, which can then be used and modified in Apteco Orbit and PeopleStage.

Learn more

September 2022

Ability to record communication history for campaigning
Orbit users with the Broadcaster bundle or above are now able to determine whether their campaign records communications history. This data can be loaded and used for further analysis.

Aug 2022

Weekly and monthly recurring scheduling in Apteco Orbit
Orbit users can now automate email campaigns to run on a recurring schedule, on a daily, weekly or monthly basis.

Learn more

Jul 2022

Expression measures can now be used in Apteco Orbit dashboards
This new feature provides Orbit dashboard editors and analysts the power to create more complex calculations for where standard measures or calculated measures have reached their limits. Expressions can be used to calculate values for tables, cubes, and other visualisations.

Learn more

Jul 2022

Ability to schedule campaigns on a recurring daily schedule in Apteco Orbit
The first step towards automating your email campaigns in Orbit, this functionality gives Orbit users the ability to set a recurring daily schedule for their email campaigns.

Learn more

<b>Ability to schedule campaigns on a recurring daily schedule in Apteco Orbit</b>
The first step towards automating your email campaigns in Orbit, this functionality gives Orbit users the ability to set a recurring daily schedule for their email campaigns.

Jun 2022

Tables and cubes can now be added as dashboard tiles in Apteco Orbit
One dimensional tables can be added to a dashboard by choosing the ‘table’ type, and two dimensional cubes can be added to a dashboard by choosing the ‘cube’ type, from the tile editor panel.

Learn more

May 2022

The first release of Apteco Cloud SaaS
This major feature offers trial and production use of Apteco Orbit, using either a demo data set, or a data set from Salesforce.

Mar 2022

Users and group administration in Apteco Orbit
This new administrative feature includes user and group administration, allowing the creation, administration, and deletion of users and groups via the Orbit UI.

Learn more

Mar 2022

WhatsApp campaigning channel in Apteco PeopleStage
This new feature enables users to send Business Initiated WhatsApp messages via PeopleStage. PeopleStage can now send Business initiated messages directly to a WhatsApp conversation initiated by the user, with the user having given their consent to receiving communications from WhatsApp.

Learn more

<b>WhatsApp campaigning channel in Apteco PeopleStage</b>
This new feature enables users to send Business Initiated WhatsApp messages via PeopleStage. PeopleStage can now send Business initiated messages directly to a WhatsApp conversation initiated by the user, with the user having given their consent to receiving communications from WhatsApp.

Mar 2022

Azure DB platform support for FastStats only systems
This feature makes it possible to create Configuration, Web Service, and Orbit databases directly in a Microsoft SQL Server SaaS environment, such as Azure DB.

Jan 2022

Tile filters in Apteco Orbit
Dashboard authors can now apply additional data filters to individual dashboard tiles. This allows you to display different data and patterns over separate time frames, or compare one target audience against another side by side on a single dashboard.

Learn more

Nov 2021

Behavioural modelling environment in Apteco FastStats
Two new types of be modelling features and further usability improvements, as well as updates to expressions, including two new derived cube functions.

Learn more

Oct 2021

Venn diagrams in Apteco Orbit
You can now visualise your data overlaps with the beautiful new Venn visualisation tile in Apteco Orbit dashboards.

Learn more

<b>Venn diagrams in Apteco Orbit</b>
You can now visualise your data overlaps with the beautiful new Venn visualisation tile in Apteco Orbit dashboards.

Oct 2021

Campaign channel editor in Apteco Orbit
Users can now set up new email channels in Apteco Orbit for campaigning in Orbit or PeopleStage. Users with admin permissions can access this function and define different Channels to use within PeopleStage.

Learn more

Aug 2021

Scheduled Segmentations in Apteco FastStats
You can now run and automatically update a segmentation using a scheduled task.

Aug 2021

Scoring date based on current date for model variables in Apteco FastStats
You can now specify that the scoring date is taken dynamically from the run date when the virtual variable is refreshed. This means that you can create a single score variable, refresh it periodically and, on each refresh, a customer’s latest behaviour is evaluated.

Jul 2021

Search improvements in Apteco Orbit
The variable search function in Orbit has been enhanced to ensure finding attributes or variables is quicker and more efficient.

Jun 2021

Python integration improvements
The Apteco Python package now supports the use of banded Date and DateTime variables as cube dimensions. We’ve also added methods for selecting text variables which take values alphabetically before or after a given value.

Jun 2021

Workspaces in Apteco Orbit
This new feature links items for quicker navigation through the platform, and brings relevant resources together across features in a meaningful way.

Learn more

<b>Workspaces in Apteco Orbit</b>
This new feature links items for quicker navigation through the platform, and brings relevant resources together across features in a meaningful way.

Apr 2021

Categorical colours for charts in Apteco Orbit
Previously, funnel, donut, and pie charts were coloured using a shade of the main theme colour, based on the segment value. Now, multiple colours are picked from the theme, making it easier to distinguish one segment from the next.

Learn more

Apr 2021

Email campaigns in Apteco Orbit using PeopleStage ESP channels
You can upload, or upload and broadcast an Audience to one of the many email service providers (ESPs) that Apteco already integrates with. Within Orbit, you can create a target Audience and then export directly to an ESP.

Learn more

Feb 2021

Ability to create exclusion lists for Social Media ads in Apteco PeopleStage
This feature allows users to upload an exclusion audience to match against lookalike selections in social media platforms, when running paid social campaigns. This helps, for example, to suppress current customers from acquisition campaigns.

Feb 2021

Sub-day segmentations in Apteco FastStats
To meet the needs of the dynamic, fast-paced world of data analytics, we have added new DateTime selection rules to FastStats. This allows users to select date and time ranges within a few hours, minutes, or seconds, rather than days.

November 2023

Find and target your best prospects with audience look-alikes
Audience look-alikes offer a precise, data-driven, and proactive method to enhance customer acquisition, and improve cost efficiency, personalisation, and conversions.

Learn more

October 2023

Apteco is now available via the Salesforce AppExchange
With just a few clicks you can install our Salesforce approved solution and connect it to your Salesforce data, applying the rich analysis, insight, and action capabilities of Apteco on your own Salesforce data within minutes!

Learn more

<b>Apteco is now available via the Salesforce AppExchange</b>
With just a few clicks you can install our Salesforce approved solution and connect it to your Salesforce data, applying the rich analysis, insight, and action capabilities of Apteco on your own Salesforce data within minutes!

September 2023

Pause and resume campaigns
Orbit now allows you to pause and resume your campaigns directly within the journey builder. There are various reasons to stop campaigns from running, such as data issues, logic changes, or a shift in priority. This new functionality puts you in control of campaign management, allowing you to minimise risk and adapt to changing needs.

Learn more

September 2023

Live and draft campaign modes
With the new live and draft campaign modes in Apteco Orbit, you now have the ability to visualise and manage your campaigns with improved control, transparency, and convenience.


Learn more

September 2023

The iconic power of cubes is now in Orbit
Combine the powerful functionality of cubes with the flexibility of audience workbooks to create dynamic data visualisations. You can now use one and two dimension cubes to display multiple measures with reworked cube properties, a custom colour scale and swappable dimensions and measures.


Learn more

<b>The iconic power of cubes is now in Orbit</b>
Combine the powerful functionality of cubes with the flexibility of audience workbooks to create dynamic data visualisations. You can now use one and two dimension cubes to display multiple measures with reworked cube properties, a custom colour scale and swappable dimensions and measures.

August 2023

Audiences: Selector picklist improvements
We’ve improved the usability of selector picklists so that categories load automatically. Users also now have an option to display selected categories first (via the sort by drop down menu), the ability to select all, when all categories are loaded (via the header row tick box) and the option to hide categories with zero values/no records.

Learn more

July 2023

Audience workbooks: Working with dates
We’ve reworked date range selections, adding relative start/end dates, more pre-defined date ranges, and financial dates (Including years, halves, and quarters) are also now available, where supported.

Learn more

July 2023

Campaigns: Manual campaign approval
Users now have the ability to manually approve or reject pending communications before proceeding with a campaign broadcast in Apteco Orbit.

Learn more

June 2023

Explore your data with Audience workbooks
As part of our drive to bring more analytics into Orbit we have re-engineered Orbit Audiences, laying the groundwork for more advanced analytics and visualisation features.

Learn more

<b>Explore your data with Audience workbooks</b>
As part of our drive to bring more analytics into Orbit we have re-engineered Orbit Audiences, laying the groundwork for more advanced analytics and visualisation features.

May 2023

Expressions as filters in Audiences and Dashboards
You can now harness their full potential by incorporating them into the calculation of filters in both audiences and dashboards.

Learn more

May 2023

Data grids as dashboard tiles
With data grid dashboard tiles, you can now view and interact with your data in a table format, right from your dashboard. This powerful new functionality allows you to view records on individual lines or as a single page view.

Learn more

<b>Data grids as dashboard tiles</b>
With data grid dashboard tiles, you can now view and interact with your data in a table format, right from your dashboard. This powerful new functionality allows you to view records on individual lines or as a single page view.

April 2023

Text variables as dimensions in Dashboards
You can now apply text variables as dimensions on dashboard tiles. When a text variable is used, 'category display' is now enabled with the default top 1000 and 'omit zeros' applied.

Learn more

April 2023

SSO with OpenID Connect
We've added support for the OpenID Connect (OIDC) protocol when using Single Sign On (SSO) within Apteco, dramatically simplifying the configuration required for SSO.

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March 2023

Temporary URN files in dashboard filters
Dashboard users can now choose uploaded URN/Reference Key files to be marked as temporary in dashboard user filters, including pre-defined filters.

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February 2023

Build campaign journeys in Apteco Orbit
Connect your data and channels, extract actionable insights to build and refine your ideal target audience, then personalise your messages, automate and monitor your campaigns – all from one platform.

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<b>Build campaign journeys in Apteco Orbit</b>
Connect your data and channels, extract actionable insights to build and refine your ideal target audience, then personalise your messages, automate and monitor your campaigns – all from one platform.

January 2023

Improved the refresh time of the campaign summary screen and stats
We've improved the refresh time on the campaign summary screen and the response times for campaign statistic retrieval once a campaign has been published

January 2023

Adding background colours to dashboard tiles in Apteco Orbit
You can now choose from a number of background colours to apply to a dashboard tile to create visual separation between different areas on the dashboard.

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<b>Adding background colours to dashboard tiles in Apteco Orbit</b>
You can now choose from a number of background colours to apply to a dashboard tile to create visual separation between different areas on the dashboard.

October 2022

Channel Editor FTP and File Channels in Apteco Orbit
Orbit users can now export an audience to an FTP or File channel, which can then be used and modified in Apteco Orbit and PeopleStage.

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September 2022

Ability to record communication history for campaigning
Orbit users with the Broadcaster bundle or above are now able to determine whether their campaign records communications history. This data can be loaded and used for further analysis.

Aug 2022

Weekly and monthly recurring scheduling in Apteco Orbit
Orbit users can now automate email campaigns to run on a recurring schedule, on a daily, weekly or monthly basis.

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Jul 2022

Expression measures can now be used in Apteco Orbit dashboards
This new feature provides Orbit dashboard editors and analysts the power to create more complex calculations for where standard measures or calculated measures have reached their limits. Expressions can be used to calculate values for tables, cubes, and other visualisations.

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Jul 2022

Ability to schedule campaigns on a recurring daily schedule in Apteco Orbit
The first step towards automating your email campaigns in Orbit, this functionality gives Orbit users the ability to set a recurring daily schedule for their email campaigns.

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<b>Ability to schedule campaigns on a recurring daily schedule in Apteco Orbit</b>
The first step towards automating your email campaigns in Orbit, this functionality gives Orbit users the ability to set a recurring daily schedule for their email campaigns.

Jun 2022

Tables and cubes can now be added as dashboard tiles in Apteco Orbit
One dimensional tables can be added to a dashboard by choosing the ‘table’ type, and two dimensional cubes can be added to a dashboard by choosing the ‘cube’ type, from the tile editor panel.

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May 2022

The first release of Apteco Cloud SaaS
This major feature offers trial and production use of Apteco Orbit, using either a demo data set, or a data set from Salesforce.

Mar 2022

Users and group administration in Apteco Orbit
This new administrative feature includes user and group administration, allowing the creation, administration, and deletion of users and groups via the Orbit UI.

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Mar 2022

WhatsApp campaigning channel in Apteco PeopleStage
This new feature enables users to send Business Initiated WhatsApp messages via PeopleStage. PeopleStage can now send Business initiated messages directly to a WhatsApp conversation initiated by the user, with the user having given their consent to receiving communications from WhatsApp.

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<b>WhatsApp campaigning channel in Apteco PeopleStage</b>
This new feature enables users to send Business Initiated WhatsApp messages via PeopleStage. PeopleStage can now send Business initiated messages directly to a WhatsApp conversation initiated by the user, with the user having given their consent to receiving communications from WhatsApp.

Mar 2022

Azure DB platform support for FastStats only systems
This feature makes it possible to create Configuration, Web Service, and Orbit databases directly in a Microsoft SQL Server SaaS environment, such as Azure DB.

Jan 2022

Tile filters in Apteco Orbit
Dashboard authors can now apply additional data filters to individual dashboard tiles. This allows you to display different data and patterns over separate time frames, or compare one target audience against another side by side on a single dashboard.

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Nov 2021

Behavioural modelling environment in Apteco FastStats
Two new types of be modelling features and further usability improvements, as well as updates to expressions, including two new derived cube functions.

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Oct 2021

Venn diagrams in Apteco Orbit
You can now visualise your data overlaps with the beautiful new Venn visualisation tile in Apteco Orbit dashboards.

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<b>Venn diagrams in Apteco Orbit</b>
You can now visualise your data overlaps with the beautiful new Venn visualisation tile in Apteco Orbit dashboards.

Oct 2021

Campaign channel editor in Apteco Orbit
Users can now set up new email channels in Apteco Orbit for campaigning in Orbit or PeopleStage. Users with admin permissions can access this function and define different Channels to use within PeopleStage.

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Aug 2021

Scheduled Segmentations in Apteco FastStats
You can now run and automatically update a segmentation using a scheduled task.

Aug 2021

Scoring date based on current date for model variables in Apteco FastStats
You can now specify that the scoring date is taken dynamically from the run date when the virtual variable is refreshed. This means that you can create a single score variable, refresh it periodically and, on each refresh, a customer’s latest behaviour is evaluated.

Jul 2021

Search improvements in Apteco Orbit
The variable search function in Orbit has been enhanced to ensure finding attributes or variables is quicker and more efficient.

Jun 2021

Python integration improvements
The Apteco Python package now supports the use of banded Date and DateTime variables as cube dimensions. We’ve also added methods for selecting text variables which take values alphabetically before or after a given value.

Jun 2021

Workspaces in Apteco Orbit
This new feature links items for quicker navigation through the platform, and brings relevant resources together across features in a meaningful way.

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<b>Workspaces in Apteco Orbit</b>
This new feature links items for quicker navigation through the platform, and brings relevant resources together across features in a meaningful way.

Apr 2021

Categorical colours for charts in Apteco Orbit
Previously, funnel, donut, and pie charts were coloured using a shade of the main theme colour, based on the segment value. Now, multiple colours are picked from the theme, making it easier to distinguish one segment from the next.

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Apr 2021

Email campaigns in Apteco Orbit using PeopleStage ESP channels
You can upload, or upload and broadcast an Audience to one of the many email service providers (ESPs) that Apteco already integrates with. Within Orbit, you can create a target Audience and then export directly to an ESP.

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Feb 2021

Ability to create exclusion lists for Social Media ads in Apteco PeopleStage
This feature allows users to upload an exclusion audience to match against lookalike selections in social media platforms, when running paid social campaigns. This helps, for example, to suppress current customers from acquisition campaigns.

Feb 2021

Sub-day segmentations in Apteco FastStats
To meet the needs of the dynamic, fast-paced world of data analytics, we have added new DateTime selection rules to FastStats. This allows users to select date and time ranges within a few hours, minutes, or seconds, rather than days.

Find out more about all the latest features from Apteco

Apteco users and partners can login to the Apteco portal to access the full release notes