Product milestones

Orin dashboard summaries

Orin can generate intelligent summaries of your dashboards, providing instant overviews of the insights and visualisations they contain.

Orin AI assistant

Orin is your new AI knowledge guide, data navigator and solution builder in Orbit.

Voucher codes

You can now feed unique voucher codes directly into your campaigns. Upload your code sets, personalise your messages, monitor usage in real time, and keep your promotions running smoothly.

Google Ads campaign channel integration

Connect your Google Ads account to Orbit, upload audience segments, and manage campaigns across multiple client accounts - all in one place.

LinkedIn in Orbit

This direct integration with LinkedIn ads allows you to upload your inclusion and exclusion data for more targeted ad campaigns. No more downloading CSVs, bouncing between platforms, or manual audience uploads. Just a smoother, smarter way to connect with your audience on the world’s leading B2B platform.

Campaign calendar

The campaign calendar offers unparalleled visibility into your marketing communications, transforming how you plan and execute your outreach. This powerful tool provides a bird's-eye view of your marketing campaigns, allowing you to make smarter, more strategic decisions.

Campaign folders

You can group related campaigns together, making it easier to manage seasonal campaigns, product launches, or departmental initiatives. The new ability to move and copy campaigns between folders allows you to adapt quickly to organisational changes. Any search or filter applied includes both folders and campaigns in the results, giving you a full view of your campaign structure.

Dashboard technology elevation

We've elevated our dashboard technology to enhance your experience when using dashboards, with a cleaner, simplified, more intuitive editing panel and an improved user filtering mechanism with a new moveable selection menu, that ultimately enables more confident and effective use of dashboards.

Custom domains for Apteco landing pages

Licensed users of Apteco email can benefit from new functionality that allows you to specify a custom domain for your landing pages, ensuring that they align with brand identity, create a seamless and consistent visitor experience, and appear more trustworthy.

Orbit campaigns: Audience splits based on message objectives

In the journey builder, you can now take your campaign personalisation to the next level by using audience splits based on message objectives. Once a recipient meets an objective, the system can now adjust their path, guiding them through different journey experiences based on how they interacted with your messages.

Orbit campaigns: Campaign-linked dashboards

You can now launch a real-time tracker or reporting dashboard directly from your published campaigns and seamlessly track and analyse your campaign performance.

Orbit audiences: Use an audience as a dimension in cubes

You can now use any saved audience as a dimension in your cubes, allowing you to display Yes/No categories for your chosen audience as well as add multiple audiences as separate dimensions, independent of the audience defined in the Audience tab.

Orbit campaigns: Message objectives

Track the performance of key actions, such as registrations, purchases, or app downloads, and assess how individual messages contribute to your overall campaign goals by setting specific objectives for each message in your campaign.

Orbit campaigns: Campaign goals

You can now set clear, measurable goals in Apteco Orbit, which will help to align your team, monitor progress in real-time, and ensure your campaign strategy is on track.

Orbit connect: New database connections

You can now connect your data from SQL Server, Snowflake and PostgreSQL to Apteco Orbit. This expands the integration options beyond file and Amazon S3 connections, allowing you more versatility when bringing together disparate data sources in Orbit.

Orbit campaigns: Landing page builder

Available for all Apteco email users, Apteco landing pages are quick and easy to set-up with smooth and responsive drag and drop interface. They can be designed from scratch, or with pre-built templates that will help users to craft beautiful landing pages with ease. Forms can be embedded to capture visitor information and generate valuable leads. Landing page performance can be optimised with custom URLs, subdomains, SEO settings, and page descriptions.

Orbit campaigns: Journey constraints side panel redesign

We’ve redesigned the journey constraints side panel in the journey builder, allowing users to now name, rename, or delete constraints via the option menu. For both volume constraints and when switching between a campaign contact constraint or communication contact constraint, you see a description explaining its function.

Orbit audiences: Full-screen chart visualisations

You can now create full-screen chart visualisations directly in Orbit audiences. This allows you to fully visualise your audience and quickly gain insights from your data without needing to export or manipulate it in other tools. This direct connection between the audience list and visualisation enables faster decision-making, without ever navigating away from the audiences UI.

Orbit campaigns: Live data in Orbit

You can now trigger campaigns to deliver content that is highly relevant to the current context, situation, or event to live audiences. Engaging with live audiences in real-time allows for immediate interaction, increasing the chances of your message resonating with the audience, leading to better outcomes.

Orbit campaigns: Compact journey builder design

The new compact design of the journey builder, together with campaign sections and path redirects, makes it easier to design, maintain, and optimise your campaigns. These enhancements improve the navigability of Orbit campaign diagrams, allowing you to make adjustments on-the-fly, when managing large, multi-stage journeys.

Orbit connect launch

We’ve introduced our powerful new Orbit connect feature, a major milestone in our Apteco software end-to-end solution. Orbit connect gives you the ability to upload, define, build, and access your resulting system in Orbit, hosted in the Apteco Cloud platform.

Orbit campaigns: Meta Ads and WhatsApp messaging

We’ve introduced two powerful new integrations in Orbit campaigns to enable messaging with WhatsApp and adverts through a Meta Ads account. These different techniques enable you to leverage the world's most popular messaging platform, WhatsApp, for known recipients and to harness the advertising potential of Meta Ads, on Facebook, Instagram, and Messenger using first party data for acquisition and retention strategies in your Orbit campaigns.

Orbit audiences: Look-alike analytics

Unlock deeper insights into your customers with new look-alike analytics. Using predictive modelling, identify prospects who closely resemble your best customers and then apply further analysis using the look-alikes model to provide enhanced insights about the size and composition of your target audience.

Orbit audiences: Look-alikes

Find and target your best prospects with audience look-alikes. Audience look-alikes offer a precise, data-driven, and proactive method to enhance customer acquisition, and improve cost efficiency, personalisation, and conversions.

Orbit campaigns: Pause and resume campaigns

Orbit now allows you to pause and resume your campaigns directly within the journey builder. There are various reasons to stop campaigns from running, such as data issues, logic changes, or a shift in priority. This new functionality puts you in control of campaign management, allowing you to minimise risk and adapt to changing needs.

Orbit audiences: Cubes

Combine the powerful functionality of cubes with the flexibility of audience workbooks to create dynamic data visualisations. You can now use one and two dimension cubes to display multiple measures with reworked cube properties, a custom colour scale and swappable dimensions and measures.

Orbit audiences: Working with dates

We’ve reworked date range selections, adding relative start/end dates, more pre-defined date ranges, and financial dates (Including years, halves, and quarters) are also now available, where supported.

Orbit audiences: Workbooks

As part of our drive to bring more analytics into Orbit we have re-engineered Orbit Audiences, laying the groundwork for more advanced analytics and visualisation features.

Data grids as dashboard tiles

With data grid dashboard tiles, you can now view and interact with your data in a table format, right from your dashboard. This powerful new functionality allows you to view records on individual lines or as a single page view.

SSO with OpenID Connect

We've added support for the OpenID Connect (OIDC) protocol when using Single Sign On (SSO) within Apteco, dramatically simplifying the configuration required for SSO.

Build campaign journeys in Apteco Orbit

Connect your data and channels, extract actionable insights to build and refine your ideal target audience, then personalise your messages, automate and monitor your campaigns – all from one platform.

Adding background colours to dashboard tiles in Apteco Orbit

You can now choose from a number of background colours to apply to a dashboard tile to create visual separation between different areas on the dashboard.

Ability to record communication history for campaigning

Orbit users with the Broadcaster bundle or above are now able to determine whether their campaign records communications history. This data can be loaded and used for further analysis.

Expression measures can now be used in Apteco Orbit dashboards

This new feature provides Orbit dashboard editors and analysts the power to create more complex calculations for where standard measures or calculated measures have reached their limits. Expressions can be used to calculate values for tables, cubes, and other visualisations.

Tables and cubes can now be added as dashboard tiles in Apteco Orbit

One dimensional tables can be added to a dashboard by choosing the ‘table’ type, and two dimensional cubes can be added to a dashboard by choosing the ‘cube’ type, from the tile editor panel.

Users and group administration in Apteco Orbit

This new administrative feature includes user and group administration, allowing the creation, administration, and deletion of users and groups via the Orbit UI.

Azure DB platform support for FastStats only systems

This feature makes it possible to create Configuration, Web Service, and Orbit databases directly in a Microsoft SQL Server SaaS environment, such as Azure DB.

Behavioural modelling environment in Apteco FastStats

Two new types of be modelling features and further usability improvements, as well as updates to expressions, including two new derived cube functions.

Campaign channel editor in Apteco Orbit

Users can now set up new email channels in Apteco Orbit for campaigning in Orbit or PeopleStage. Users with admin permissions can access this function and define different Channels to use within PeopleStage.

Scoring date based on current date for model variables in Apteco FastStats

You can now specify that the scoring date is taken dynamically from the run date when the virtual variable is refreshed. This means that you can create a single score variable, refresh it periodically and, on each refresh, a customer’s latest behaviour is evaluated.

Python integration improvements

The Apteco Python package now supports the use of banded Date and DateTime variables as cube dimensions. We’ve also added methods for selecting text variables which take values alphabetically before or after a given value.

Categorical colours for charts in Apteco Orbit

Previously, funnel, donut, and pie charts were coloured using a shade of the main theme colour, based on the segment value. Now, multiple colours are picked from the theme, making it easier to distinguish one segment from the next.

Ability to create exclusion lists for Social Media ads in Apteco PeopleStage

This feature allows users to upload an exclusion audience to match against lookalike selections in social media platforms, when running paid social campaigns. This helps, for example, to suppress current customers from acquisition campaigns.