Find out what's new in Apteco's Q3 2023 software release
In our latest release we’ve added the iconic power of cubes to Apteco Orbit audience workbooks and developed a direct integration with WhatsApp, which includes improved functionality in PeopleStage. We’re giving users more control to manage campaigns in Orbit, and to add custom colours and labels to maps in FastStats; and we’ve also made improvements to the functionality in audience workbooks.
Need help? For a practical, step-by-step guide on how to use any of the features in Apteco software, visit the Apteco help hub.
Combine the powerful functionality of cubes with the flexibility of audience workbooks to create dynamic data visualisations.
Apteco Orbit introduces three fantastic new features that will enhance your campaign management experience.
We're giving PeopleStage users full control to create and send WhatsApp campaigns through Apteco.
FastStats users can now define and set-up custom colours and labels for the bands displayed in a cube, tree or map.
We’ve been working hard behind the scenes to perfect our new audience workbooks functionality in the Orbit platform.
Visit the Apteco help hub to read the full technical release notes
The iconic power of cubes is now in Orbit
This enhancement allows you to combine the powerful functionality of cubes with the flexibility of audience workbooks to create dynamic data visualisations specific to your particular requirements.
You can now use one- and two-dimension cubes to display:
- Multiple measures with reworked cube properties
- A custom colour scale
- Swappable dimensions and measures
You can also add your favourite cube to your ‘favourites’ so that you can reuse it later in any of your audiences.
More control of your campaigns in Orbit
Apteco Orbit introduces three fantastic new features that will enhance your campaign management experience.
- Live and draft campaign modes: Easily track the state of your campaigns and manage revisions for greater transparency
- Pause and resume campaigns: Take control of your campaign schedule and adapt to unexpected changes with precision
- Manual approval of campaigns: manually approve or reject pending communications helping you avoid the uncertainty of errors
Find out everything you need to know about building, scheduling and broadcasting your campaigns in Orbit now!
Direct Meta integration for WhatsApp messaging
This new direct integration with Meta, allows PeopleStage users to create and send WhatsApp campaigns through Apteco to recipients that have opted in to receive WhatsApp communications.
You can now:
- Broadcast in PeopleStage: Create WhatsApp campaigns and send messages to your desired audiences
- Define opt-outs: Define opt-out keywords to allow recipients to automatically opt out and manage their WhatsApp communication preferences
- Use WhatsApp message templates: Choose from a selection of pre-defined marketing templates during the delivery process and personalise them by mapping the parameters in the delivery grid
- Preview and test: Preview all WhatsApp messages and test each send before finalising
- Monitor responses: Gather send and delivery data as well as user-initiated responses
This WhatsApp integration will soon extend to the Apteco Orbit platform!
Custom colours and labels in map thematics
FastStats users can now define and set-up custom colours and labels for the bands displayed in a cube, tree or map. The introduction of custom colours on a map also brings the ability to set up corresponding custom labels for each of the bands in your thematic shading. These labels are visible in the map legend and help to provide further meaning to user defined colours.
Custom colours are particularly useful for presenting insight when the graduation of colour is not significant, but differentiating information in the display is beneficial.
Improvements in Orbit audience workbooks
We’ve been working hard behind the scenes to perfect our new audience workbooks functionality in the Orbit platform.
Here’s how we’ve made it even better:
- Selector picklist functionality: We’ve introduced dynamic navigation, improving usability and removing the need to expand and click through categories manually
- Reworked date range selections: We’ve added relative start/end dates, more pre-defined date ranges, and financial dates are also now available
- Improved multi-answer selection: A wider range of options is now available for selections that utilise array and flag array variables, giving you improved control over how you combine values within the selection enabling more nuanced filtering and data analysis
Previous Apteco software release highlights
Latest Apteco Orbit updates
Our Orbit development team uses fortnightly sprints and this helps us get the newest features to you as soon as they are ready. If you have installed Orbit, it will automatically update to the latest version.
Q2 2023 release highlights
Discover new audience workbooks and expressions in Apteco Orbit and FastStats, and learn how you can easily identify the best behavioural features with the new incremental insight metric.
Q1 2023 release highlights
Explore our new campaign building functionality in Apteco Orbit, learn how to add background colours to dashboard tiles and how to drag and drop cubes on to customer journey selections in FastStats.
Q4 2022 release highlights
Learn about the territories wizard and developments in the modelling environment in FastStats, and improved cubes functionality in dashboard tiles and standardised typography in Orbit.
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