Once upon a donor: The story hidden in the data

Join us as we bring donor data to life through storytelling as we follow the journey of a single donor from their first gift to becoming a loyal supporter.

Date: Tuesday 7 July 2026
Time: 11 am BST
Format: Live webinar
Presented by: Apteco and Wood for Trees

This story-led webinar follows the journey of a single donor from their very first gift through to becoming a loyal supporter (or quietly drifting away). Using this donor journey as our guide, we’ll explore how charities can better understand supporter behaviour, identify the moments that have the greatest impact on retention, and use data to make more informed decisions. Through live demonstrations, we'll show how Apteco software helps uncover these insights and turn them into meaningful, personalised engagement.

Rather than focusing solely on features and functionality, this session takes a different perspective - looking at donor data as a story that reveals opportunities to strengthen relationships, improve supporter experiences, and drive better outcomes.

What we’ll cover

In this session, Apteco’s Founder and Managing Director James Alty joins Nick Cook, Head of Business Applications, Apteco – Wood for Trees, part of Salocin Group, to explore how charities can better understand donor behaviour, spot key moments that matter, and use Apteco software to shape more meaningful, relevant experiences brought to life through live demos showing the tools in action.

Why attend?

If you're looking for fresh new ways to improve donor engagement, increase retention, and transform insight into action, this webinar will provide practical ideas and real-world examples you can apply in your organisation.