From insight to action: Building smarter campaigns faster

Join Apteco and premium partner Plinc to explore how marketing teams can turn insight into action and deliver campaigns faster.

Date: Thursday 18 June
Time: 11 am BST
Format: Live webinar
Presented by: Apteco and Plinc

Marketing teams today are surrounded by powerful technology and rich customer data, yet building even simple audiences can still take far longer than it should.

In many organisations, campaign execution remains held back by operational bottlenecks. Marketers rely on analyst queues, technical teams, or manual processes, making it difficult to test, optimise and deliver campaigns at pace.

Join Apteco and Plinc for a practical 30-minute discussion exploring how leading CRM teams are overcoming these challenges - putting insight directly into the hands of marketers and accelerating the journey from data to action.

What we’ll cover

In this session, Apteco’s Founder and Managing Director James Alty joins Plinc CTO Graham Burton, hosted by Stuart Russell, Chief Strategy Officer at Plinc, to discuss:

• Why audience bottlenecks persist, even in advanced martech environments
• What effective marketer self-service looks like in practice
• How teams can reduce reliance on analysts and technical resources
• The operational changes needed to launch campaigns faster and more efficiently

Why attend?

If you’re looking to improve marketing agility, reduce campaign delays, and unlock more value from your customer data, this session will give you practical ideas to take back to your team.