Drayson Technologies appoints Apteco partner Anaylin as Cleanspace™ CRM provider
Drayson Technologies, the London based technology company led by Lord Paul Drayson, has appointed Anaylin, the digital and data consultancy and approved Apteco partner, to provide a customer and analytical database and communications platform for members of CleanSpace™, a technology enabled movement for better air quality.
Available on Android and iOS, the CleanSpace app aims to improve air quality by providing people with personalised information about levels of air pollution around them and incentives to join a movement for cleaner air.
Anaylin has integrated with Drayson Technologies’ existing cloud and mobile platform, providing a CRM database with analytical capabilities. Anaylin’s platform enables CleanSpace™ to proactively and reactively respond to its members in real-time. The entire platform was built and integrated by Anaylin in less than one month.
The platform uses FastStats® technology developed by Apteco, which offers targeting, visualisation and insight tools designed to optimise and enhance marketing campaigns. FastStats Discoverer™ will help identify customer behaviour and segments as well as changes over time with their interaction and use of the app.
Also employed is Apteco’s campaign management and automation tool, FastStats PeopleStage™ which triggers communication to the app users helping to develop a sophisticated and strategic communications plan driving engagement and building a strong brand – consumer relationship.
Lord Drayson said:
“As our movement grows in numbers, we want to build an ever closer relationship with our members and keep them engaged with the cause. With Anaylin’s platform we can do just that."
"We are continuing to encourage behavioural changes that support our mission to improve the quality of the air we all breathe. We’re pleased to work with organisations that share our vision and that keep the CleanSpace movement going from strength to strength.”
James Alty, Managing Director of Apteco Ltd states:
“We are delighted that Drayson Technologies are utilising the FastStats® software suite with their innovative CleanSpace app. This is a great initiative encouraging people to consider the environment around them while promoting a healthier lifestyle - something that is very important to the ethos of Apteco.”
Anaylin is a privately owned business specialising in helping businesses bridge the gaps of digital and non-digital customer experiences. It enables clients to gather data, make sense of it and drive the resulting insight into the business at a strategic and operational level.
In addition to data assets, Anaylin provides analytical services, database building and hosting, multi-channel campaign management as well as a number of specialist consultancy services including CRM capability mapping and Customer Consent optimisation. It has vast experience in many sectors with existing clients cover Publishing, Insurance, Loyalty, Charity, Retail, Travel and Leisure sectors. It is based in London and Bristol United Kingdom.
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