Guardian News & Media choose PeopleStage
Posted: 06 Nov 2013
Boosting Audience Engagement Across the Globe
Guardian News & Media (GNM) — publisher of the Guardian and the Observer — is one of the UK’s leading publishing companies, offering one of the world’s largest news websites as well as traditional printed newspapers. By building a single customer view and marketing platform, Apteco partner - Acxiom is helping Guardian News & Media to deliver on its commercial ambitions and to support its vision of being a ‘digital first’ organisation.
In consultation with GNM, Acxiom identified that Apteco’s FastStats® and PeopleStage software solutions would provide the best option in terms of multi-channel campaign management software.