Guide Dogs select St Ives Group to provide hosted IT and data
Guide Dogs has appointed marketing solutions provider St Ives
Group to drive insight and exploit new revenue streams from its
Occam, the St Ives owned data-driven marketing expert, will lead
the work as the charity’s new data services partner. Occam will
take over management of Guide Dogs’ Apteco FastStats® solution.
The win adds to Occam’s stable of third-sector clients, which
also includes Oxfam and RNIB.
Having won the five-year contract through a competitive pitch,
Occam will advise on data enhancement and data driven insights to
support a right message, right time, right channel communications
strategy. Meanwhile, sister St Ives Group company Response One
will provide data hygiene.
Maria Novell, Head of Individual Giving at Guide Dogs, said:
“Guide Dogs is excited to be commencing this new relationship
with St Ives Group and look forward to seeing the positive
results it can bring. We don’t receive any government
funding to support the guide dog service. It costs £50,000 to
support a guide dog from birth to retirement, so it’s vitally
important that we continue to generate the income we need to fund
our life-changing work.”
Grant Williams, Business Development Manager at Occam, added:
“St Ives Group was chosen due to scalability and experience of
the sector. We are hugely excited as this is an excellent
opportunity to showcase the Group’s capabilities for one client.
I am looking forward to seeing Occam’s services help Guide Dogs
realise new revenue streams through the insight our solution will
About Guide Dogs
The Guide Dogs for the Blind Association is a UK-wide charitable
organisation founded in 1934. Guide Dogs provide independence and
freedom to thousands of blind and partially sighted people across
the UK through the provision of guide dogs, mobility and other
rehabilitation services. It also campaigns passionately for the
rights of those with visual impairments. Guide Dogs is working
towards a society in which people who are blind or partially
sighted enjoy the same freedom of movement as everyone else.
About Occam: Keeping Data-Driven Marketing Simple
Occam is a leading UK engagement agency with 20 years’ experience
in delivering data marketing solutions to its clients. Occam aims
to draw relevant and useful insight from data to enable its
clients to have a more profitable and rewarding engagement with
Occam’s experienced analyst and insight teams help clients to
improve campaign response rates, build pictures of their
customers and spot trends in their data.
Current clients include Jaguar Land Rover, Sainsbury’s Bank, Kia,
Ministry of Defence, RAC, Eurostar and Fiat.