Mind and Euler winners of the ‘Best use of Apteco’ award 2025

At Apteco Live 2025 last week, we proudly celebrated the creativity and impact of organisations using Apteco technology to deliver outstanding results. This year’s ‘Best use of Apteco’ award honours the most inspiring and impactful use of Apteco to elevate marketing performance and transform the customer experience.

This year’s award was presented to Mind and Euler, with the Department of Health and Social Care and Paragon DCX as runners-up. We also commend our other finalists for their outstanding entries: VSO and Adroit, Apollo and Bertelsmann Marketing Services, and Plan International UK and Wood for Trees.

Winners: Mind and Euler

The winning entry showcased how Mind’s Do Your Own Thing (DYOT) fundraising initiative was transformed through the power of Apteco technology. DYOT is vital to Mind’s income, generating around £3.5m annually, but faced challenges with declining participation and manual processes. By partnering with Euler and using Apteco's tools to their full potential, Mind built a fully automated supporter journey, powered by data insights and dynamic content tailored to supporter scenarios. This innovation has:

• Reduced manual effort by 10 hours per week
• Increased email click rates from 5.35% to 7.2%
• Driven 34 additional fundraising payments
• Boosted conversion rates from 28.5% to 39.6% year-on-year
• 81 additional event bookings

As Mind shared:

"By embedding Apteco technology at the heart of DYOT, Mind has delivered a consistent, timely and more engaging supporter experience. The new journey not only protects vital fundraising income but also strengthens long-term supporter loyalty."

Runners-up: Department of Health and Social Care (DHSC) and Paragon DCX

Paragon DCX has supported the DHSC public health campaigns since 2009, with Apteco software at the heart since 2017. In 2025, DHSC relaunched its health quiz as ‘Healthy Choices’ under the ‘Better Health’ brand, capturing a greater wealth of data and enabling a wider scope of tailored health advice across multiple health topics including eating, physical activity, vaping, sleep, and mental health.

Key results:

• Advanced logic in Apteco drives personalised 4-week journeys
• 68% of responders made healthier choices
• 66% felt supported to make healthy changes (25% increase)

Caroline Monzani, Marketing Activation Campaign Lead at DHSC, said:

"Apteco software has enabled us to engage Healthy Choices Quiz participants more effectively, delivering personalised, timely communications to every registrant, supporting their health and wellbeing. This tailored approach encourages positive lifestyle changes, meaningfully enhancing the impact and reach of our programme."

Congratulations to all our finalists for showcasing how Apteco technology can transform marketing strategies and deliver real-world impact. Learn more about the award and explore the inspiring finalist stories in our ‘Meet the finalists’ booklet.