BaseData

BaseData specialises in the management, processing and analysis of complex customer data, transaction and response streams and third party prospect data giving busy marketing people the satisfaction of having done the best possible job in their direct, on-line and catalogue activity programme.

Products & Services

Data audit, formatting, correction and enhancement
Multi-level customer address de-duplication, suppression and sortation
Multi-variate selection, mapping and drive times
List management and selection production
Third party data cleaning, merge and direct mailing production
Database design and management
FastStats database build and management
Mailing matchback reporting
Bespoke data analysis