Euler (formerly Qbase)

Winner of the Apteco Partner of the Year award 2017, 2018, 2020, 2021 and 2023

At Euler we make your marketing more effective using data. We unify disparate data sources to create richer customer relationships. With our help marketing results improve through better data quality and selecting the right communication at the right time. Our tailored approach to analysis, segmentation and personalisation reduces costs and increases revenues. Using Euler, you and your team can perfect these skills and techniques to determine your own success. It’s how we helped one of our clients improve their revenues by 53% from one campaign. We call this effective data.

Case studies

Euler and Everton: Best use of Apteco software 2017 award - finalists

Euler and Nisbets: Best use of Apteco software 2019 award - finalists

Euler and WWF UK: Best use of Apteco software 2021 award - WINNERS


7 ways to improve your marketing with data - WATCH NOW
Euler & Apteco join forces to deliver a powerful webinar giving 7 top tips for using data to improve marketing. The webinar gives advice on topics such as segmentation, data quality, personalisation, and targeted marketing. Whether you've been in the industry for years, or whether you're just starting out on your data journey, this is worth a watch.

Why we are unique

  • We pioneered Tribes segmentation with the RNLI. Our work with them on their Tribes project led us to collect a number of awards for innovation including the “Best Use of FastStats Award” for 2013. It was the second time in three years we picked up that award.
  • We combine on-line visitor and engagement behaviour with traditional off-line data to provide a richer single customer view that leads to more effective insight and marketing decisions.
  • Over 20 years we have developed techniques unique to us that improve data quality and campaign selection.
  • We work collaboratively with our customers to improve their skills and knowledge, which means you make better decisions and are more effective.
  • We become an extension of your business as we fully immerse ourselves in your world. 
  • We have an exceptionally low staff turnover, which allows us to build up detailed knowledge of our customers’ markets
  • We constantly innovate which is why so few of our clients leave.

Products & Services

  • DataOps
  • Data Platforms
  • Data Integrations
  • Data Governance
  • Data Migration
  • Analytics
  • Analytics Roadmaps
  • Segmentation
  • Machine learning models
  • Personalisation
Partner for 21 years since 2002

The Gateway
89 Sankey Street
United Kingdom

Dave Ayling T: +44 (0) 1925 644800

We see Euler as an integral partner and their expertise of helping us get the most out of Apteco marketing software has been exceptional!

Ben Cox, Data Manager, BREAST CANCER NOW

Ben Cox, Data Manager, BREAST CANCER NOW


  • HSS Hireservice Group PLC
  • Everton Football Club Ltd
  • The Woodland Trust
  • Breast Cancer Now
  • Thompson & Morgan
  • Macmillan Cancer Support
  • WWF-UK
  • Agria Pet Insurance
  • The Royal British Legion
  • RNLI
  • Chiltern Railways
  • Nisbets plc
  • TrustFord
  • Mind
  • Help for Heroes
  • Sue Ryder
  • Alzheimer's Society
  • Prostate Cancer UK
  • The Brooke
  • Selective Marketplace
  • Caledonian Leisure Ltd


  • Not-for-profit (charities, Government)
  • Retail
  • Financial services
  • Sport & Leisure
  • Travel
Apteco Cascade icon

Apteco Cascade

Accredited trainer

Apteco FastStats Base icon

Apteco FastStats Base

Accredited trainer

Apteco FastStats Base (Advanced) icon

Apteco FastStats Base (Advanced)

Accredited trainer

FastStats Excelsior icon

FastStats Excelsior

Accredited trainer

FastStats Modelling icon

FastStats Modelling

Accredited trainer

Apteco Sales Professional icon

Apteco Sales Professional


FastStats Designer Administrator icon

FastStats Designer Administrator


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