Apteco testimonials

The Apteco solution has been essential for our day-to-day business for over five years now. Intelligent automation is a top priority for our team, because if campaign steps cannot be automated, we would not be able to implement them sustainably. Our customers' satisfaction has improved since the introduction because every customer now gets what they need. And even seemingly negative contact points generally lead to more satisfied customers thanks to the customised and timely communication.

Apteco provided direct access for multiple users in the marketing team to see and act on data, insights and predictive models.

Apteco are the primary tools for insight and campaign selections and are the single version of the truth around the customer, aggregating data from sources such as CRM, ESP, web behaviour, demographic and third-party data.

Apteco's tools are crucial for NSPCC's supporter experience communications, enabling tailored, automated journeys for various activities including donation acknowledgements, event stewardship, and fundraising campaigns. Through Apteco, we can streamline supporter relationship management, supporting millions in fundraising while minimising resource use through sophisticated automation.

The speed and simplicity of Apteco has made a significant contribution to PDSA's campaign planning and campaign production and we have been delighted with the product's impact on our marketing team.

The use of Apteco and support from Wood for Trees, have underpinned and advanced PIUK’s income generating programme. The addition of Predictor has transformed our analysis programme; with advanced techniques and digestible statistics, PIUK has the tools to be truly supporter led.