4 campaigns to improve customer engagement

09 Jul 2019  |  by Melanie Davis

How to create and manage marketing campaigns that promote greater customer engagement.

Looking to build brand loyalty, customer relationships, and overall brand advocacy? It all starts with a focus on personalised marketing campaigns. These campaigns are often part of a wider marketing strategy, but an emphasis on personalisation helps to strengthen the strategy’s overall message.

We’ve put together some examples of multi-channel, multi-stage campaigns that cover a few of the main topics that many businesses want to address. Discover how to engage a customer on a personal level, and how to get the customer to take up a promotional offer.

We hope that our tips and suggestions prove useful for your own marketing campaigns. If you have any questions or would like to receive further information about our solutions, please do not hesitate to contact us or one of our approved partners.

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Melanie Davis

Group Marketing Manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

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