4 campaigns to improve customer engagement

personalisationcustomer-segmentation

09 Jul 2019 | by Melanie Davis

How to create and manage marketing campaigns that promote greater customer engagement.

Looking to build brand loyalty, customer relationships, and overall brand advocacy? It all starts with a focus on personalised marketing campaigns. These campaigns are often part of a wider marketing strategy, but an emphasis on personalisation helps to strengthen the strategy’s overall message.

We’ve put together some examples of multi-channel, multi-stage campaigns that cover a few of the main topics that many businesses want to address. Discover how to engage a customer on a personal level, and how to get the customer to take up a promotional offer.

We hope that our tips and suggestions prove useful for your own marketing campaigns. If you have any questions or would like to receive further information about our solutions, please do not hesitate to contact us or one of our approved partners.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.