FastStats tutorial 1: identify key customer characteristics
19 Jul 2018 | by Melanie Davis
Identify Key Customer Characteristics
In the first of our FastStats Tutorial series illustrating how FastStats can answer some of the key questions you have about your customers, our short video shows you how the profiling tool in Apteco FastStats allows you to identify significant characteristics of your customers. Watch how you can quickly apply a score across your whole database and then identify those people that closely match the profile. This means you can then target them in your next campaign.
Using our fictitious travel company database of over 1 million people, it’s simple to select a customer group for analysis. In this example we’re going to analyse people who have purchased a holiday to Portugal.