FastStats tutorial 1: identify key customer characteristics

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19 Jul 2018 | by Melanie Davis

Identify Key Customer Characteristics

In the first of our FastStats Tutorial series illustrating how FastStats can answer some of the key questions you have about your customers, our short video shows you how the profiling tool in Apteco FastStats allows you to identify significant characteristics of your customers. Watch how you can quickly apply a score across your whole database and then identify those people that closely match the profile. This means you can then target them in your next campaign.

Using our fictitious travel company database of over 1 million people, it’s simple to select a customer group for analysis. In this example we’re going to analyse people who have purchased a holiday to Portugal.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.