FastStats tutorial 1: identify key customer characteristics

19 Jul 2018  |  by Melanie Davis

 

Identify Key Customer Characteristics

In the first of our FastStats Tutorial series illustrating how FastStats can answer some of the key questions you have about your customers, our short video shows you how the profiling tool in Apteco FastStats allows you to identify significant characteristics of your customers. Watch how you can quickly apply a score across your whole database and then identify those people that closely match the profile. This means you can then target them in your next campaign. 

Using our fictitious travel company database of over 1 million people, it’s simple to select a customer group for analysis. In this example we’re going to analyse people who have purchased a holiday to Portugal.

New Call-to-action

Melanie Davis

Marketing Manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 17 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

Subscribe to our blog and get all the latest data analysis and campaign automation news.