FastStats tutorial 3: segment & analyse customers by loyalty

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02 Aug 2018 | by Melanie Davis

Segment and Analyse Customers By Loyalty

In the third of our FastStats tutorial series illustrating how FastStats can answer some of the key questions you have about your customers, our short video will show how the segmentation tool allows you to analyse predefined segments of your database. It can be used to analyse customer loyalty and explore patterns over time as customers take a journey with your business.

Using our fictitious travel company database of over 1 million people, this example will illustrate how it’s possible to define and analyse customer segments by the frequency and value of their transactions.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.