FastStats tutorial 5: Drive cross & up selling campaigns

the-best-of-apteco

16 Aug 2018 | by Melanie Davis

Drive Cross and Up selling Campaigns

Our fifth tutorial video illustrating how FastStats can answer some of the key questions you have about your customers explains how an Apteco FastStats system typically holds the buying history of a customer as a series of transactions. Using the Best Next Offer wizard we can use this information to suggest the most likely next purchase for a customer and highlight this product in a personalised marketing communication to them.

Using our fictitious travel company database of over 1 million people, this example will illustrate how it‘s possible to analyse customers based on their previous holiday destinations, and then calculate the most likely best next destination to promote to them.

Using previous transactions to analyse what a customer is more likely to want to purchase next is a great way to create highly personalised cross selling and upselling campaigns. Creating communications about relevant products and services, rather than wasting time on products that a customer is unlikely to ever want, will increase campaign responses and improve the customer experience with your brand.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.