Infographic: Your 6-step donor acquisition plan

13 Oct 2025  |  by Katie Harvard

A practical roadmap for smarter charity growth

Donor acquisition is the fuel that powers charity growth. But finding new supporters – and keeping them engaged – isn’t easy. Rising costs, shifting behaviours, and growing competition mean charities need smarter strategies to succeed. Our six-step donor acquisition plan gives you a clear, practical roadmap to attract, convert, and retain the supporters who will sustain your mission.

Infographic: Your 6-step donor acquisition plan

AP - IG 6-step donor acquisition plan - CTA

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Katie Harvard

Marketing and brand specialist

Before starting at Apteco in 2017, Katie refined her skills in advertising agencies and large global corporates. In 2012 she started her own marketing consultancy which she ran until she moved to the UK. Katie loves writing copy and creating campaigns and is passionate about design and branding. 

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