Infographic: mapping out the customer journey

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07 Jun 2019 | by Melanie Davis

Analysing the key findings and stats from Apteco’s “Are you on board with the customer journey?” report

Trending upwards

During the annual Apteco User Group Conference, we survey hundreds of companies in the campaign management and customer insight space. We do this to tease out nuggets of knowledge that help marketers make sense of some of the trends and strategies that are most important and prominent in the industry. Our Data Trends Report 2019 has just been released, with a number of interesting findings.

In total, over 270 marketers took part in this year’s survey, 60% of whom work for organisations of over 250 people. And keeping it real-time meant keeping it real: with only a few moments to respond, the data they gave was at its rawest and most honest.

Respondents were evenly divided between techs and marketers – with, of course, a degree of overlap. So here it is: Apteco’s 2019 look at what’s trending in data.

So despite downturns with programmatic advertising and artificial intelligence, it looks like they’re speed bumps, not roadblocks. Everyone’s attention is right where it should be – the customer, their journey towards you, and their experience along it.

For the full story of what marketing technology companies are thinking about in 2019, make sure you pick up your copy of the Data Trends Report 2019: Are you on board with the customer journey?

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.