Infographic: mapping out the customer journey

07 Jun 2019  |  by Melanie Davis

Analysing the key findings and stats from Apteco’s “Are you on board with the customer journey?” report

Trending upwards

During the annual Apteco User Group Conference, we survey hundreds of companies in the campaign management and customer insight space. We do this to tease out nuggets of knowledge that help marketers make sense of some of the trends and strategies that are most important and prominent in the industry. Our Data Trends Report 2019 has just been released, with a number of interesting findings.

In total, over 270 marketers took part in this year’s survey, 60% of whom work for organisations of over 250 people. And keeping it real-time meant keeping it real: with only a few moments to respond, the data they gave was at its rawest and most honest.

Respondents were evenly divided between techs and marketers – with, of course, a degree of overlap. So here it is: Apteco’s 2019 look at what’s trending in data.

So despite downturns with programmatic advertising and artificial intelligence, it looks like they’re speed bumps, not roadblocks. Everyone’s attention is right where it should be – the customer, their journey towards you, and their experience along it.

For the full story of what marketing technology companies are thinking about in 2019, make sure you pick up your copy of the Data Trends Report 2019: Are you on board with the customer journey?

New call-to-action
Melanie Davis

Group Marketing Manager

Since 2007 Mel has led the Apteco marketing team in driving the Apteco brand. She has been a B2B marketer in the data and marketing technology sectors for over 20 years. Her aim is to ensure that Apteco is a trusted and respected brand that is the first point of call for all data driven marketers.

Subscribe to our blog and get all the latest data analysis and campaign automation news.