SlideShare: 6 ways retailers can maximise their marketing potential with martech

retailcustomer-journeypersonalisation

11 May 2023 | by Melanie Davis

Discover how marketing technology can be used to help retail marketers create, manage and optimise personalised experiences.

The retail sector is evolving at a rapid rate, and one of the main factors impacting the sector, is changing consumer preferences. Not only are consumers more discerning with the products they buy, but they’re also increasingly reliant on hybrid shopping – making it harder for retail marketers to track customer journeys on their own.

That’s why marketing leaders are turning to marketing technology for support. Swipe through our SlideShare to learn about the various ways martech can help you.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.