Webinar: Audience building with Apteco

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02 Oct 2019 | by Melanie Davis

Using the new Orbit audiences tool to create and segment the ideal target audience for your next marketing campaign.

Welcome to our new series of webinars exploring how the Apteco Marketing Suite™ can help marketers overcome some of their most common challenges.

In this first webinar, our MD James Alty explains how the new online Orbit audiences tool can help marketers create their own audience segments when they want – without waiting for IT’s help. Watch now to get practical tips on how to segment your customer data to define your target audience, and build the perfect list for your next campaign.

We hope you found this webinar useful in helping you to navigate your customer data, create and refine rules to determine your target audience, and share your list with colleagues.

Look out for the next episode in our webinar series, where we show you how to efficiently share your data insights with colleagues.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.