How to find and share the stories hidden in your data

analysismarketing-dashboards

12 Feb 2020 | by Melanie Davis

Your data is a goldmine of compelling stories. Learn how to use Apteco Orbit collections and dashboards to discover, extract and communicate these successfully.

Welcome to our new series of webinars exploring how the Apteco Marketing Suite™ can help marketers overcome some of their most common challenges.

Join our founder and MD James Alty for the second webinar, in which you’ll discover how to use collections to analyse, collect, review and share insights from a campaign.

He also covers using dashboards to both understand the marketplace and create target audience groups using visual data selection. This allows marketing teams to ‘self-service’ and access the subsets they need to run future campaigns.

We hope you found that useful as a guide to sharing insights, using dashboards to share a curated view of your customer data, and linking insight with action by visually selecting data to create target audiences.

Tune in for the next webinar, and learn how to use Apteco to monitor, analyse and share.

Melanie Davis

Group Marketing Manager

Since joining Apteco in 2007, Melanie has played a key role in shaping the company's brand and market presence. As Group Marketing Manager, she leads marketing strategy, customer engagement, partner marketing, events and communications, helping to position Apteco as a trusted name in customer analytics and marketing technology.

With more than 20 years' experience in B2B marketing, Melanie specialises in helping organisations understand the value of customer data and marketing technology. She is the driving force behind Apteco Live, the company's flagship customer conference, and works closely with Apteco's partner network to support joint marketing initiatives and strengthen relationships across the wider Apteco community.