Course overview
In this course we will introduce the basic concepts and functions in PeopleStage and show you how to create timely, single-step campaigns. You will learn how to build your campaign flow, discover how to identify target groups and apply personalisation. You will also find out how to apply constraints, set your automation, and capture digital and transactional responses
Who is it for?
Ideal for campaign managers and marketing professionals. We recommend that learners complete FastStats Analyser Standard training first.
What's included?
Full course documentation is available, and the course is entirely hands-on, with practical exercises to reinforce learning. Learners who attend the live training will receive a certificate on completion.
Course format
This course is only available live and consists of 2 online sessions of approximately 3.5 hours each.
For private training please contact the training team directly
- Introducing concepts and functions
- Creating a campaign
- Who are you targeting?
- What are you communicating?
- How are you communicating?
- Digital Response Interactions
- Using a Test run
- Checking costs, volumes and constraints
- Scheduling and publishing
- Identifying transactional responders and non-responders
- Practical scenarios