Course overview
In this comprehensive course you will learn how to plan, execute and manage both single and multi-stage, multi-channel campaigns in PeopleStage. We'll touch on some of the basic concepts and functionality before diving in target audience creation and personalisation of content. You'll learn how to set event-driven automation rules, use cost and volume constraints and we'll cover marketing reporting.
Who is it for?
This course is intended for campaign managers and marketing professionals. We recommend that learners complete FastStats Analyser Standard training first.
What's included?
Full course documentation is available, and the course is entirely hands-on, with practical exercises to reinforce learning. Learners who attend the live training will receive a certificate on completion.
Course format
This course is only available live and consists of 4 online sessions of approximately 3.5 hours each.
For private training please contact the training team directly
- Getting Started
- What is PeopleStage?
- Introducing concepts and functions
- Creating Simple and Multi-Stage Campaigns
- Audience selection and constraints
- Using multiple content types
- Identifying email responses
- Costs and controls
- Campaign attributes and keycodes
- Identifying responders and non-responders
- Using a test run
- Reports and Analysis
- Marketing and scheduling reports
- History and settings views
- Analysis in FastStats
- Marketing automation
- Practical Scenarios
- Design objectives and constraints
- Considering your individual environment