Benefits of campaign management software

20 Aug 2021  |  by Kristina Kramer

Managing campaigns can be time consuming. Thankfully, whether you send out one campaign a month or manage multiple campaigns a day, online marketing campaign management software can save you time, simplify your processes, and amplify your results.

At its most basic, campaign management involves planning, executing, tracking, and analysing marketing campaigns. However, if you schedule, launch, monitor, and report on campaigns manually, then the processes can be incredibly time-consuming, and you may miss key insights.

This is where online marketing campaign management software comes in. By using a campaign management solution instead of operating manually, you can create and implement replicable processes. These will then help you run successful marketing campaigns in only a fraction of the time.

When you use online marketing campaign software, you’ll experience multiple benefits. No matter how vast your campaigns might be or how many stages they include, an online marketing campaign management tool can help you create, manage, and deliver automated and personalised marketing campaigns that provide real results. With this in mind, let’s take a detailed look at the benefits of campaign management software and the solutions we offer. 

Why use marketing campaign management software?

When you use a piece of marketing campaign management software like Apteco PeopleStage™, you’ll experience a number of advantages. After all, a campaign management solution will help you create, manage, and automate multi-channel, multi-stage, event-driven marketing communications and campaigns.

One of the main benefits of using campaign management software is that it allows you to schedule, launch, co-ordinate, and monitor all your marketing activity across various channels. This means that the time it takes to execute your campaigns is reduced. Plus, the time it takes to initiate your processes and complete a campaign rollout is significantly decreased. 

Overall, the software allows you to execute every aspect of your campaign at pace, regardless of whether you’re looking to utilise data or want access to real-time reporting. Plus, due to the fact that the software will complete some of the more manual tasks on your behalf, it will free up your time and you’ll be able to focus your attention where it makes the most difference. Whether that’s in analysis or creative is entirely your choice. If you like, you can even create templates that allow you to repurpose and distribute previous campaigns and speed up your marketing activities even further. 

On top of this, by setting automated triggers and implementing rules that dictate who gets what messages and when, your campaign management software will help you gain complete control over your marketing activities. For example, when your customers initiate triggers, you can automate your online abandonment campaigns. You can ensure that a coupon arrives in the post the following day, or use location-based marketing to initiate an instant smartphone push. 

Another advantage of using marketing campaign management software is the fact that it allows you to track the efficiency of your campaigns and offers you actionable analytics. Due to this, you’ll always ensure that your campaigns are impactful and deliver real results. Plus, you can put your insights into action, using live data to engage and optimise your campaigns at every stage of the process. 

Similarly, by running A/B tests, you can compare the level of success of two different versions of the same campaign. This will allow you to see which aspects of the campaign are working and which aren’t. You can then make tweaks that will allow you to maximise the results you’re experiencing. 

Finally, marketing campaign software allows you to customise and personalise your campaigns. By personalising the campaigns that you run and demonstrating that you understand and value each customer, you’ll improve both customer satisfaction levels and conversion rates. You’ll also then be able to relate specific behaviours to the individuals you’re contacting and modify your offering to suit. By having a complete view of every customer and prospect, you can turn your data into a competitive advantage. 

In short, this software can help you with all forms of best practice when it comes to campaign strategy. It can help you:

  • Define your strategy and what you’re trying to achieve
  • Target the right people
  • Reach people at the right time
  • Personalise your message
  • Reach your customers effectively
  • Capture and measure responses
  • Continually improve your campaigns

You can learn a little bit more about all these factors and the benefits of campaign management software in our webinar on the subject, which was hosted by our Managing Director, Martin Clark.

Campaign management software comparisons

Running a software comparison before you choose which option to buy will help ensure that your business is purchasing the right software for your needs.

After all, a robust campaign management system will allow you to create and implement replicable processes and run successful marketing campaigns. However, if you choose a system that doesn’t perform to your needs, then you’ll quickly find that you keep working manually and ineffectively.

The right piece of software for your business will depend on a number of factors, like how often you run campaigns, the complexity of those campaigns, and the number of channels you’re using for marketing purposes. As a result of this, before you run a software comparison, you need to understand the goals of your business and what you’re looking to achieve.

So, when you’re comparing campaign management software from different providers, ask yourself a number of key questions, such as:

  • Does it simplify the way I plan campaigns?
  • Does it allow me to manage multi-stage campaigns effectively?
  • Does it offer me a wide range of communication channels for customer engagement purposes?
  • Can I automate personalised campaigns?
  • Can I create personalised offers?
  • Can I have instant access to customer data?
  • Can I employ event-triggered campaigns? 
  • Does it offer me real-time analysis?
  • What insights does it provide in relation to marketing costs and budget?
  • Does it provide templates, graphic tools, and predefined tasks in order to simplify and speed up processes?

Industry-leading pieces of management software offer all of the above and more. However, you may find that cheaper forms of software do not offer all of these benefits. Due to this, they may be ineffective in helping you plan, execute, and manage your marketing efforts.

Whether you’re looking to increase your understanding of the customer journey, hoping to personalise your marketing campaigns or simply want to deliver omni-channel marketing campaigns that can reach customers at every touchpoint, Apteco PeopleStage™ can help you achieve your goals. It helps you to turn insights quickly into action and will allow you to deliver customer-centric, relevant and targeted marketing campaigns. If you’re interested in learning more about how the software can help you, then click here for more information or book a demo today. 

Kristina Kramer

Online Marketing Specialist

Kristina Kramer joined Apteco at the beginning of 2019. As online marketing specialist, her responsibilities include taking care of our website and various social media channels as well as the Apteco blog.

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