Customer Stories

Find out how our partners and customers use the Apteco Marketing Suite to boost revenue in our marketing data analysis and campaign management case studies.


ProTyre & Purple Agency

ProTyre is the retail brand of Micheldever Tyres, the UK’s number two tyre distributer. They already have a customer base of over 800,000 and have worked on over 1.5 million vehicles, but their aim...

  • Analysis of every customer’s driving behaviour
  • Creating a personalised experience
  • Spectacular impact on customer satisfaction
The results have been spectacular, with ProTyre already enjoying customer satisfaction ratings of 84 per cent, higher than Apple, Amazon or Starbucks! FastStats sits at the heart of this stunning success.
Read more on their story


IFL Forum & Adroit

The International Fundraising Leadership (referend to IFL Forum) is a peer group of international fundraising directors in some of the world’s biggest Non-Governmental Agencies (NGOs) and both UN...

  • Deliver concise and highly visual analysis on key trends
  • A secure and remote business intelligence solution 
  • Provide advanced users access to the underlying dataset
Apteco FastStats is at the heart of the project, with all subsequent applications and analysis fed from the Apteco Marketing Suite system.
Read more on their story

Financial Services

Skipton Building Society & Celerity

Since 1853, Skipton Building Society (SBS) has been dedicated to helping people save for the future and achieve their dreams of owning their own homes. They have come a long way, and are now one of...

  • Right product, right customer, right time, right message
  • Improve retention of savings customers
  • Predict what product might be most suitable next
FastStats supports the team with various marketing initiatives and is used to generate the actionable insight required for the team’s customer-centric strategy.
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Travian Games & b.telligent 2016 Award Winners

Travian Games GmbH, located in Munich, is a globally known self-publishing developer of cross-platform games (online and mobile). The company offers complex and multilayer adventure worlds, which...

  • FastStats PeopleStage Facebook Custom Audience integration
  • Combining channels to reach long term inactive players
  • Respecting legal constraints and keeping reputation high
Not only were 30% more players reactivated but also more payments were generated. These payments overran the CPC costs from Facebook, so we achieved an ROI >100%
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Ageas Retail & Communisis

Ageas Retail Ltd, through its direct to consumer brands, RIAS and Castle Cover, provide Motor, Home, Travel and Life Insurance products to nearly 1m policyholders through Telephony, Website and Price...

  • Analysis, profiling and modelling of customer behaviour
  • Put customer insight at the heart of direct marketing activity
  • Achieving significant uplift in response
FastStats delivered our first segmented view of our customers and introduced new levels of personalisation into our campaigns, achieving significant uplift in response.
Read more on their story

Media & Publishing

RTL interactive GmbH & artegic AG

RTL interactive pools Mediengruppe RTL Deutschland’s digital, interactive and transaction-based lines of business, beyond traditional, ad-financed free TV. The company develops innovative topics,...

  • Persuading existing subscribers to move to "TV NOW"
  • Acquiring new subscribers from newsletter recipients
  • Designed a six-level, multi-variate email marketing campaign
The most successful email achieved an open rate of 46.6%, a click rate of 8.8% and a conversion rate of 2%.
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Greggs & Data HQ 2017 Award Winners

With over 1,800 shops, nine centres of excellence and 20,000 employees who serve millions of customers each week, Greggs is the UK's leading bakery food-on-the-go retailer.
Over the years ...

  • Single customer view delivered by FastStats
  • Achieved transparency around the customer journey 
  • Launched ‘real-time’ customer satisfaction program
Without doubt, through implementing the full suite of Apteco marketing tools, Greggs have achieved their objective of getting closer to their rewards customers, revolutionising Gregg's marketing activity.
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Travel & Leisure

Everton and Qbase

Formed in 1878, Everton Football Club was a founding member of The Football League in 1888. The Premier League Club has competed in the top division for a record 114 seasons, winning the League...

  • Gained an enhanced level of invaluable insight
  • FastStats is the driving force behind personalised communications
  • Record-breaking marketing campaign for retention
The Apteco Marketing Suite was incredibly useful. With a few days to go, we had 10,000 tickets to sell to hit target, but we knew most of these fans were low risk meaning vital marketing resources were not used needlessly.
Read more on their story