Actionable insights,
endless possibilities
Our end-to-end insight into action marketing platform makes it easy to manage your campaigns from start to finish and drive business growth. With Apteco you can simplify and streamline customer analysis and audience targeting, which means you shorten the time to insight discovery, activate audiences faster, and boost your marketing ROI.
Our technology is trusted by brands around the world
Give every prospect and customer the personalised experience they demand
We're a safe haven for those drowning in data, giving you the tools to deliver an outstanding customer experience. To every customer. Every time.
Our aim is to help you to create and manage marketing campaigns that produce outstanding results, by putting the right marketing messages in front of the right customer at the right time. And we understand that this isn’t always as easy as it sounds.
That’s why we help you make sense of all your data, so you can understand each and every prospect and customer. It’s why we enable you to effortlessly segment your audience for maximum impact. And why we give you industry-leading software to run smart, automated campaigns that deliver real results – all in one platform, with seamless integration with your existing martech stack.
Target with pinpoint precision using your preferred analytical techniques, such as predictive modelling, customer profiling analysis, our patented Predictive Weight of Evidence (PWE) scoring, decision trees and clustering.
Build sophisticated campaigns that use behavioural modelling, customer journey analytics and predictive analytics to recommend the best next offer and improve conversion rates and engagement.
You’re in control at all times. Connect, consider, craft and campaign from one intuitive platform. Get instant access to live reporting from any device, 24/7.
Boost results with powerful marketing data analysis software
Apteco helps you understand your customers better than ever before. Our best-in-breed software enables you to ensure that every piece of marketing is relevant, targeted, and personal.
Watch our video and discover how to supercharge your campaigns.
Apteco Orbit™
Our leading software platform brings analytics, visualisation, customer segmentation and multi-channel campaigning to your fingertips. Use all your data to generate insights to action your campaigns. Connect, analyse, target and campaign, all in one beautiful and easy-to-use workspace.
Integrate all your data sources to connect your first-party customer behavioural data into a single view, and link seamlessly out to all your favourite fulfillment tools. Connect with people and share insights.
Explore transactional data and truly understand your audience, with unique visual data selection and mining capabilities, unlimited interactive dashboards and stunning visualisations.
Use data exploration and visualisation tools to select from large volumes of transactional, multi-channel data to identify your ideal audience, and quickly create targeted customer segments.
Use your insights to create powerful multi-wave, multi-channel campaigns and monitor results. Use our fully integrated Apteco email channels or upload data and activate audiences using your existing martech stack.
Apteco Customer Data Platform (CDP)
Unify your customer data in the Apteco Cloud to activate personalised campaigns
The Apteco CDP is perfect if you’re just getting started and have data in lots of separate systems, offering a seamless integration experience. Our persistent data store ensures that your data is always accessible and secure. It’s the ideal choice for marketing professionals who are ready to activate their data and personalise multi-channel customer experiences.
Flexible packages to suit your needs
Whether you run a small business or international enterprise, our range of packages and prices are designed to be cost-effective. Create the perfect mix of bundles, features and users to suit your requirements and budget.
Starting at:
£223 / month-
Selector bundleAudience selections made easy. Create, refine and share target lists. -
Analyser bundlePowerful visualisation tools to help understand your customers and their behaviour. -
Predictor bundleUncover deep insights into the customer journey and discover new marketing opportunities.
Starting at:
£155 / month-
Broadcaster bundleSimple quick-fire campaigning. Execute single step campaigns and analyse responses. -
Campaigner bundleEnhance customer engagement with event triggered and highly bespoke multi-step journeys. -
Orchestrator bundleEnterprise level, high powered and optimised campaigns to drive ROI across more channels.
Starting at:
£1.25 / 1,000 monthly sendsSeamlessly move from interrogating your data and creating highly targeted audience lists, to creating and delivering beautiful responsive emails
- Integrated email builder for easy, immediate access
- Secure platform for reliable email delivery
- Flexible drag and drop email editor and templates for efficient design and reuse
- Personalise emails with recommendations and content for better engagement
- Automate email journeys for timely interactions
- Conditional blocks for testing and customisation
- Forms for double opt-in and data collection
Supercharge your email marketing
Deliver personalised emails your audience will love
Design, automate and send responsive highly targeted emails directly from Apteco's marketing insights platform.